Promotion Concept Flashcards
Creating, inspiring, and sharing brand messages and conversations among customers
Content Marketing
What are the 5 Marketing Communication Mix
Advertising, Personal Selling, Direct and Digital Marketing, Sales Promotion, and Public Relations
Any paid form of non-personal presentation and promotion of ideas
Advertising
Short-term incentives to encourage the purchase of sale
Sales Promotion
Personal Customer Interactions by the firm’s sales force
Personal Selling
Building good relations with the company’s various public by obtaining favorable publicity
Public Relations
Engaging directly and carefully targeted individual and customer communities
Direct and Digital Marketing
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
Advertising
What are the possible objectives
Informative, persuasive, reminder
Social Media Ads
Ads seen in Meta, Youtube, and other platforms
Display Ads
Ads seen in websites or pages
Television Ads
Via used in Televisions
Radio Ads
Via used in Radios
Product Placement
When a product is embedded in entertainment or media
Describes, displays, and often demonstrates products, longer than television commercials
Infomercials
Street Ads
Advertising technique to reach consumers when they are outside
Mobile Billboard Ads
Transit Ads, Ads on the road
Press Advertising
Ads in Prints like brochures, leaflets
Compelling BIG IDEA that will bring an advertising message strategy to life
Creative Concept
What are the 9 Message Execution Style
Slice of Life, Lifestyle, Fantasy, Mood or Image, Musical, Personality Symbol, Technical Expertise, Scientific Evidence, Testimonial Evidence
Press Agency, Product and Brand Publicity, Public Affairs, Lobbying, Investor Relations, Development are what?
Functions of Public Relations
Sales Person
An individual who represents a company to customers by performing, prospecting, selling, communicating
Analyzing, planning, implementing, and controlling sales force activities
Sales Force Management
Team Selling
Using teams of people from sales, marketing, engineering, finance, technical support to service large, complex accounts
Territorial Sales Force Structure
Assigns each sales person to a geographical location
Sales people specialize in selling only a portion of the company’s products
Product Sales Force Structure
Customer/Market Sales Force Structure
Salesperson specializes in selling to certain customers or industries
What are the four key talents of salesperson
Intrinsic Motivation, Discipline Work Style, Ability to close a sale, Ability to build relationship with customer
A good compensation plan both motivates sales person
Sales Force Compensation
A standard that states the amount a salesperson should sell
Sales Quota
Using online, mobile and social media to engage customers
Social Selling
Sales management’s challenge is to transform salesperson from customer advocates to company advocates
Value Selling
Boosts customer buying
Consumer Promotion
Getting retailers and wholesalers carry new items
Trade Promotion
Business Customers
Business Promotion
Getting Sales Force support for products
Sales Force Promotion
Creating a brand-marketing event
Event Marketing
Business Promotions
Used to generate business leads
Event where companies in a particular industry and gather their products and services
Trade Shows
Using digital technologies such as websites, mobile devices, and social networking to help reach your customers
E-Marketing
Examples of tactics and focal points exclusive to digital marketing
Digital Marketing
