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Marketing > Promotion Concept > Flashcards

Promotion Concept Flashcards

1
Q

Creating, inspiring, and sharing brand messages and conversations among customers

A

Content Marketing

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2
Q

What are the 5 Marketing Communication Mix

A

Advertising, Personal Selling, Direct and Digital Marketing, Sales Promotion, and Public Relations

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3
Q

Any paid form of non-personal presentation and promotion of ideas

A

Advertising

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4
Q

Short-term incentives to encourage the purchase of sale

A

Sales Promotion

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5
Q

Personal Customer Interactions by the firm’s sales force

A

Personal Selling

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6
Q

Building good relations with the company’s various public by obtaining favorable publicity

A

Public Relations

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7
Q

Engaging directly and carefully targeted individual and customer communities

A

Direct and Digital Marketing

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8
Q

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

A

Advertising

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9
Q

What are the possible objectives

A

Informative, persuasive, reminder

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10
Q

Social Media Ads

A

Ads seen in Meta, Youtube, and other platforms

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11
Q

Display Ads

A

Ads seen in websites or pages

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12
Q

Television Ads

A

Via used in Televisions

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13
Q

Radio Ads

A

Via used in Radios

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14
Q

Product Placement

A

When a product is embedded in entertainment or media

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15
Q

Describes, displays, and often demonstrates products, longer than television commercials

A

Infomercials

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16
Q

Street Ads

A

Advertising technique to reach consumers when they are outside

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17
Q

Mobile Billboard Ads

A

Transit Ads, Ads on the road

18
Q

Press Advertising

A

Ads in Prints like brochures, leaflets

19
Q

Compelling BIG IDEA that will bring an advertising message strategy to life

A

Creative Concept

20
Q

What are the 9 Message Execution Style

A

Slice of Life, Lifestyle, Fantasy, Mood or Image, Musical, Personality Symbol, Technical Expertise, Scientific Evidence, Testimonial Evidence

21
Q

Press Agency, Product and Brand Publicity, Public Affairs, Lobbying, Investor Relations, Development are what?

A

Functions of Public Relations

22
Q

Sales Person

A

An individual who represents a company to customers by performing, prospecting, selling, communicating

23
Q

Analyzing, planning, implementing, and controlling sales force activities

A

Sales Force Management

24
Q

Team Selling

A

Using teams of people from sales, marketing, engineering, finance, technical support to service large, complex accounts

25
Q

Territorial Sales Force Structure

A

Assigns each sales person to a geographical location

26
Q

Sales people specialize in selling only a portion of the company’s products

A

Product Sales Force Structure

27
Q

Customer/Market Sales Force Structure

A

Salesperson specializes in selling to certain customers or industries

28
Q

What are the four key talents of salesperson

A

Intrinsic Motivation, Discipline Work Style, Ability to close a sale, Ability to build relationship with customer

29
Q

A good compensation plan both motivates sales person

A

Sales Force Compensation

30
Q

A standard that states the amount a salesperson should sell

A

Sales Quota

31
Q

Using online, mobile and social media to engage customers

A

Social Selling

32
Q

Sales management’s challenge is to transform salesperson from customer advocates to company advocates

A

Value Selling

33
Q

Boosts customer buying

A

Consumer Promotion

34
Q

Getting retailers and wholesalers carry new items

A

Trade Promotion

35
Q

Business Customers

A

Business Promotion

36
Q

Getting Sales Force support for products

A

Sales Force Promotion

37
Q

Creating a brand-marketing event

A

Event Marketing

38
Q

Business Promotions

A

Used to generate business leads

39
Q

Event where companies in a particular industry and gather their products and services

A

Trade Shows

40
Q

Using digital technologies such as websites, mobile devices, and social networking to help reach your customers

A

E-Marketing

41
Q

Examples of tactics and focal points exclusive to digital marketing

A

Digital Marketing

Marketing (10 decks)

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