Marketing Framework(Preparing Plan and Building) Flashcards
1
Q
What is preparing integrated plan?
A
Delivering intended value to chosen customers
2
Q
This is where positioning happens
A
Preparing integrated plan
3
Q
Process of maintaining profitable customer relationship
A
Customer Relationship Management
4
Q
Buy and Sell
A
Basic Relationship
5
Q
Buy and sell with feedback
A
Full Relationship
6
Q
Automatic Pay like subscriptions
A
Frequency Marketing
7
Q
Memberships, you pay and get all benefits
A
Club Marketing Programs
8
Q
How the customer sees the product
A
Customer’s Perceived Value
9
Q
How happy customers are with your product
A
Customer Satisfaction
10
Q
Target Market but more Specific
A
Niche Market
