Pricing Concept Flashcards
1
Q
Products goes in and out of trend
A
Style
2
Q
Goes completely in and out of trend
A
Fashion
3
Q
Peaks then falls
A
FAD
4
Q
Limited number of outlets
A
Selective Distribution
5
Q
Provides in all outlets
A
Intensive Distribution
6
Q
Showing interests for the first time
A
Primary Demand
7
Q
Looking for specific features in a product
A
Selective Demand
8
Q
High Price, High Marketing
A
Rapid Skimming
9
Q
High Price, Low Marketing
A
Slow Skimming
10
Q
Low price, high marketing
A
Rapid Penetration
11
Q
Low price, low marketing
A
Slow Penetration
12
Q
Same product line with different prices and features
A
Product Line Pricing
13
Q
Optional Add-ons along with the product
A
Optional Product Pricing
14
Q
Needs to buy the add-ons in order to use producf
A
Captive Product Pricing
15
Q
Products with little/no value
A
By-Products
