Introduction Flashcards
1
Q
Selling and Advertising
A
Small parts of Marketing
2
Q
Set of actual and potential buyers
A
Market
3
Q
Actual Buyer
A
Already bought the product
4
Q
Potential Buyer
A
May be interested
5
Q
Client
A
Hires because of profession
6
Q
Customer
A
Buys products or services
7
Q
Act of process of getting people interested in your company’s products or services
A
Marketing
8
Q
Process of Planning, Creating, Pricing, Promotion, Distribution and Exchange
A
AMA(American Marketing Association)
9
Q
What are the 4Ps?
A
Product, Price, Place, Promotion
10
Q
Marketing Research and Customer Satisfaction
A
Functions of Marketing
11
Q
What cannot function without one another?
A
Both Company and Market
12
Q
3 C’s of Marketing
A
Customer, Company, Competition
