Placement Concept Flashcards
Process of connecting selected person to employer
Placement Concept
Consists of upstream and downstream partners
Supply Chain
Supply Chain includes suppliers and processes
Upstream Portion
Supply Chain includes processes, distributing, and delivering products to final customers
Downstream Portion
Network of individuals and companies who are involved in creating a product and delivering to customer
Supply Chain
Composed of company, supplier, distributor, and customer who partner with each other who enhance the entire system
Value Delivery Network
Set of Interdependent organizations that help make a product or service available for
Distribution Channel
What is the purpose of Distribution Channels?
It reduces the number of channel transactions
3 types of distribution channels
Selling directly, through retailers, and through wholesalers
Difference of retailer and wholesaler
Retailer buy and sells in retail price whereas Wholesalers buy in bulk and sell at discounted price
Information, Promotion, Contact, Matching, and Negotiation are what?
Transaction Completion
Gathering and distributing information about stakeholders
Information
Developing persuasive communication to stimulate purchasing
Promotion
Developing persuasive communication to stimulate purchasing
Promotion
Finding prospective buyers
Contact
Fitting the offer to the buyers needs
Matching
Reaching an agreement on price so that ownership can be transferred
Negotiation
Physical Distribution, Financing, Risk Taking are what?
Transaction Fulfillment
Transporting and Storing Goods
Physical Distribution
Acquiring funds to cover cost
Financing
Assuming the risk of carrying out the channel work
Risk Taking
A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer
Channel Level
A marketing channel that has no intermediary level
Direct Marketing Channel
It had one or more than one intermediary level
Indirect Marketing Channel
Refers to any dispute or disagreement, disagreement or issues between two or more channel partners
Channel Conflict
Horizontal Conflict
Conflict between same level of channel (retailer to retailer)
Vertical Conflict
Conflict between different levels (retailer to wholesaler)
Conventional Distribution Channel
Channel consisting of one or more independent producer, wholesaler, and retailer
Channel Structure in which producer, wholesaler, and retailers act as a unified system
Vertical Marketing System
System in which different independent firms are tied by a contract
Contractual VMS
A method in which two or more businesses at the same level collaborate to carry out activities
Horizontal Marketing System
A system in which a single firm sets up 2 or more marketing channels to reach more customer segments
Multichannel Distribution System
Cutting out the middlemen from the distribution channel to sell directly to customer
Disintermediation
Exclusive Distribution
Giving a limited number of dealers the exclusive right to distribute the company’s products
Managing of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, company, and customers
Supply Chain Management
Movement of Materials in whole supply chain
Logistics
What are the 7R’s of Logistics?
Right Product, Right Quantity, Right Condition, Right Place, Right Time, Right Customer, and Right Price
Warehousing
Building for storing goods
It helps companies identify which and how much stock to order, and it also tracks
Inventory Management
Exclusively about managing material as it moves through supply chain
Transportation
Provides information on goods and follow their delivery path with their progress and status
Logistic Information Management
