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Marketing > Placement Concept > Flashcards

Placement Concept Flashcards

1
Q

Process of connecting selected person to employer

A

Placement Concept

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2
Q

Consists of upstream and downstream partners

A

Supply Chain

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3
Q

Supply Chain includes suppliers and processes

A

Upstream Portion

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4
Q

Supply Chain includes processes, distributing, and delivering products to final customers

A

Downstream Portion

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5
Q

Network of individuals and companies who are involved in creating a product and delivering to customer

A

Supply Chain

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6
Q

Composed of company, supplier, distributor, and customer who partner with each other who enhance the entire system

A

Value Delivery Network

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7
Q

Set of Interdependent organizations that help make a product or service available for

A

Distribution Channel

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8
Q

What is the purpose of Distribution Channels?

A

It reduces the number of channel transactions

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9
Q

3 types of distribution channels

A

Selling directly, through retailers, and through wholesalers

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10
Q

Difference of retailer and wholesaler

A

Retailer buy and sells in retail price whereas Wholesalers buy in bulk and sell at discounted price

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11
Q

Information, Promotion, Contact, Matching, and Negotiation are what?

A

Transaction Completion

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12
Q

Gathering and distributing information about stakeholders

A

Information

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13
Q

Developing persuasive communication to stimulate purchasing

A

Promotion

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14
Q

Developing persuasive communication to stimulate purchasing

A

Promotion

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15
Q

Finding prospective buyers

A

Contact

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16
Q

Fitting the offer to the buyers needs

A

Matching

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17
Q

Reaching an agreement on price so that ownership can be transferred

A

Negotiation

18
Q

Physical Distribution, Financing, Risk Taking are what?

A

Transaction Fulfillment

19
Q

Transporting and Storing Goods

A

Physical Distribution

20
Q

Acquiring funds to cover cost

A

Financing

21
Q

Assuming the risk of carrying out the channel work

A

Risk Taking

22
Q

A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer

A

Channel Level

23
Q

A marketing channel that has no intermediary level

A

Direct Marketing Channel

24
Q

It had one or more than one intermediary level

A

Indirect Marketing Channel

25
Q

Refers to any dispute or disagreement, disagreement or issues between two or more channel partners

A

Channel Conflict

26
Q

Horizontal Conflict

A

Conflict between same level of channel (retailer to retailer)

27
Q

Vertical Conflict

A

Conflict between different levels (retailer to wholesaler)

28
Q

Conventional Distribution Channel

A

Channel consisting of one or more independent producer, wholesaler, and retailer

29
Q

Channel Structure in which producer, wholesaler, and retailers act as a unified system

A

Vertical Marketing System

30
Q

System in which different independent firms are tied by a contract

A

Contractual VMS

31
Q

A method in which two or more businesses at the same level collaborate to carry out activities

A

Horizontal Marketing System

32
Q

A system in which a single firm sets up 2 or more marketing channels to reach more customer segments

A

Multichannel Distribution System

33
Q

Cutting out the middlemen from the distribution channel to sell directly to customer

A

Disintermediation

34
Q

Exclusive Distribution

A

Giving a limited number of dealers the exclusive right to distribute the company’s products

35
Q

Managing of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, company, and customers

A

Supply Chain Management

36
Q

Movement of Materials in whole supply chain

A

Logistics

37
Q

What are the 7R’s of Logistics?

A

Right Product, Right Quantity, Right Condition, Right Place, Right Time, Right Customer, and Right Price

38
Q

Warehousing

A

Building for storing goods

39
Q

It helps companies identify which and how much stock to order, and it also tracks

A

Inventory Management

40
Q

Exclusively about managing material as it moves through supply chain

A

Transportation

41
Q

Provides information on goods and follow their delivery path with their progress and status

A

Logistic Information Management

Marketing (10 decks)

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