Product Concept Flashcards
1
Q
Five Product Level Purpose
A
Assess and assign a product
2
Q
Focuses on the function of the product
A
Core Benefit
3
Q
Features of the product
A
Generic Product
4
Q
What consumers expect when they purchase
A
Expected Product
5
Q
Additional factors that will differentiate from competitors
A
Augmented Product
6
Q
Transformation in the future
A
Potential Product
7
Q
Evolution of product from time-to-time
A
Production Concept
8
Q
Product Quality
A
Characteristics
9
Q
Features
A
Appearance
10
Q
Style
A
Aesthetic and branding
11
Q
Design
A
Very heart of the product
12
Q
2 types of Products
A
Business and Consumer
13
Q
Manufactures other goods or services
A
Business Products
14
Q
Bought for personal consumption
A
Consumer Products
15
Q
Purchased quickly with little effort
A
Convenience Products
