Marketing Framework(Understanding) Flashcards
1
Q
What are the Marketing Framework?
A
Understanding, Designing, Preparing Integrated Plan, Building Customer Relationship, and Capturing Customer
2
Q
Under what is Maslow’s Hierarchy of Needs?
A
Understanding
3
Q
What is Maslow’s Hierarchy of Needs?
A
Concept of Needs and Wants
4
Q
Highest form of Satisfaction
A
Delight
5
Q
Only focusing on wants and losing sight of customer’s needs. Created a product that is hard to sell in the future
A
Marketing Myopia
6
Q
Act of obtaining a desired object from someone by offering something in return
A
Exchange and Relationships
7
Q
Supplier, Manufacturer, Wholesaler, Retailer, Buyer
A
Marketing System
8
Q
Consumer
A
End-user of product
