Capturing Customer Flashcards
1
Q
Value of entire stream of purchases makes a lifetime of patronage
A
Customer Lifetime Value
2
Q
Portion of customers purchasing in a company
A
Share of Customers
3
Q
Total combined customer lifetime value
A
Customer Equity
4
Q
Based on Needs and Wants
A
Market Drivers
5
Q
Anything offered the market to satisfy needs and wants
A
Product/Service
6
Q
Long-lasting, buy once lasts a long time
A
Durable Products
7
Q
Needs to be replenished
A
Non-Durable
8
Q
Action-Based
A
Service
9
Q
What are the 3 Product Levels?
A
Core, Actual, Augmented
10
Q
Benefit and purpose of product
A
Core Product
11
Q
Quality and Style
A
Actual Product
12
Q
What separates us from competitors
A
Augmented Product
