Promotion Flashcards
What is promotion
It refers to the activities carried out by businesses to inform others about their products
Why do businesses use promotion techniques
To reach their target customers
What are the types of advertising
Print, broadcast and electronic
What are the 8 types of sales promotion
- Coupons
- contests
- Samples
- Gifts
- loyalty rewards programme
- point of sale displays
- purchase with purchase
- price deals
What is advertising
It refers to communication to the public about a product or about a business
What are the advantages of using print media
A cheap method to reach many customers
What are the disadvantages of using print media
It may not provide a lot of information to attract customers compared to using broadcast
What are the advantages of using magazine advertisement
It allows to target a specific group of readers
What are the disadvantages of using magazine advertisements
It has limited space and the company or business will not be able to provide a lot of information that the customers needs
What is direct mail
It is when the businesses send the advertisements to the customer’s home directly
What are the advantages of using direct mail
It provides customers personalised services
What are the disadvantages of using direct mail
The customers might think that it is junk mail and they will throw it away
What is outdoor advertisements
It is a place where they place promotional messages.
What are the advantages of using outdoor advertisements
It allows businesses to target a certain group of customers
What are the disadvantages of using outdoor Advertisements
There can be a high risk of vandalism and it may be expensive like for electricity
