Place Flashcards

1
Q

what is place

A

place is where the business makes its products available to its target customers

In a simpler way : is a place where the business sells its products

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2
Q

what are 4 different types of locations

A
  • a shop in a housing estate
  • a shop in the mall in a neighbourhood
  • a stand alone outlet
  • a outlet in the city
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3
Q

when deciding on the location on for an outlet what are the factors the business should consider

A
  1. who are their target customers?
  2. who are their competitors
  3. what is the volume of food traffic
  4. is the site centrally located
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