Place Flashcards
1
Q
what is place
A
place is where the business makes its products available to its target customers
In a simpler way : is a place where the business sells its products
2
Q
what are 4 different types of locations
A
- a shop in a housing estate
- a shop in the mall in a neighbourhood
- a stand alone outlet
- a outlet in the city
3
Q
when deciding on the location on for an outlet what are the factors the business should consider
A
- who are their target customers?
- who are their competitors
- what is the volume of food traffic
- is the site centrally located
