BIG GOALS Flashcards
1
Q
What does the B in BIG GOALS stand for
A
Beneficial sought
2
Q
What does the I in BIG GOALS represent?
A
Income
3
Q
What does the G in BIG GOALS represent
A
Geographical location
4
Q
What does the other G in BIG GOALS represent
A
Gender
5
Q
What does the O in BIG GOALS represent
A
Occupation
6
Q
What does the A in BIG GOALS represent
A
Age
7
Q
What does the L in BIG GOALS represent
A
Lifestyle
8
Q
What does the S in BIG GOALS represent
A
Social group
