Project Briefs Flashcards
What is a brief?
- Ensures the client receives the RIGHT PROJECT
- Transforms UNIQUE CLIENT NEEDS into building requirements through an iterative process of gathering and collecting information
How does a project brief evolve?
- Statement of need
- First attempt to describe project requirements
- Concise and coherent statement
- Supported by evidence of why a project needs to be undertaken - Strategic brief
- Clear and concise documents that outlines crucial info from the discovery stage
- Lays foundation for project to meet client requirements
- After kick-off - consultants can be appointed
3, Project brief
- Key document the design is based off
- Final stage of client requirements for the development of the built asset
What is a project brief?
Evolved through RIBA Stages 0,1&2 with the benefit of information gained through consulting the Client, specialists and stakeholders.
0 - Strategic definition
1 - Preparation and briefing
2 - Concept design
How should a brief be prepared?
- Various ways but key that the method allows stakeholder needs + existing relevant information to be captured and translated into building requirements
- Likely to be lead by the lead consultant
- Develop from an preliminary briefing document - iterative review from stakeholders making changes as need and then receive client sign off to freeze project brief
Preparation may include:
- Review statement of need and strategic brief
- Review business case
- Site surveys
- Desktop research - planning (space standards, local policy)
- Workshops (client needs, expectations, priorities)
- Stakeholder input
Why is it important to have a good brief?
- Improve the quality of development
- Can influence the design of the site - can focus attention on the unique characteristics of a site, helping improve quality - Improve the efficiency of the planning and development process
- Make it clear what is un/acceptable - Minimize uncertainty
- Help prevent inaccuracies or missing information early on - which could lead to direct consequences at a later stage
What are the challenges when preparing a brief?
Client being unaware of their needs
Client needs being identified too late in the process
Changing requirements
Communication failures
What is the different between a project brief and a development brief?
Different companies have different definitions.
Project brief (Clarion)
- Sets out the overall Client objectives for the project and key details on how the project will progress. Evolves over the project life cycle, with numerous iterations and input from different stakeholders.
Development brief (Clarion) - formed at the strategic brief state and should contain any relevant information for the development of a feasibility study and designed. Will become more informed as the project progresses.
What are the key elements of a project brief?
- Report with an appendices
- Frozen at the end of concept design stage
- Change control procedures introduced
- Everyone needs to have access to the right info at the right time within the limits of confidentiality
- Project details
- Business Plan
- Design
- Stakeholders
PROJECT DETIALS
Project vision, mission, objectives
Site information
- Physical context - topography, adjacent uses, transport
- Site description - physical description of the site and a site plan
- Public utilities - services and capacity
- Site history - including previous uses and planning
Spatial requirements - SoA, users, circulation, zoning - conservation area, listed buildings, area of archeological potential. Sites of Special Scientific Interest
Legal ownership
Technical requirements - site constraints - areas/features to be protected and free from development (e.g. TPOs), ground conditions, previous uses and contamination, access limitations, sensitive uses or buildings or or adjacent to the site
Planning requirements
- National planning policy guidance
- Statutory development plans
- Supplementary planning guidance
- Regeneration strategies or other area based initiatives
- Other local relevant policies
BUSINESS PLAN
Client description - objectives and KPIs
Programme and approvals
Budget and funding
Financial parameters - target build costs
Sales and marketing strategy
Risks
DESIGN
Quality
Specification
Parking
Contentious issues
Client policies & preferences
- Policies: H&S, sustainability, energy
- Preferences: landscaping, materials, tenure blind
STAKEHOLDERS
Organizational structure
Consultant team
Stakeholders
Operational requirements
What is set out within a development brief?
Project details
Project description - location, area, ownership
Planning requirements (policy, history)
Business Plan
Client description - including organizational structure
Scheme budget and fee break down
Client requirements
Project risks
Design
- Units, tenure, mix, sizes, typologies
- Affordable housing requirements
- Efficiency ratios (80% NIA: GIA resi floors, 75% NIA:GIA overall)
- Spec
- Ventilation, circulation and core design (8 units / core, second stair core)
- Waste and recycling
- Parking and cycle storage
- Amenity provision
- Non-resi requirements
Stakeholders
Consultation
What is a feasibility study?
- Anaylse and assess the viability of the project
- Assess practical aspects of the project and strengths and weaknesses
- Stakeholders can then make informed decisions for the next stage of the project
Main components of feasibility study?
- Planning status, Legal/statutory issues, abnormal issues
- Analysis of costs, programme,
What is a Project execution plan?
A report setting the strategy for managing a project, describing roles and responsibilities and defining policies, procedures and priorities that will be adopted
What are room data sheets?
Detailed requirements, key method of supplementing the project brief giving more detail -feels into Employers Requirements
What is the purpose of a brief?
Formally identify the clients requirements, which will evolve as the project progresses
Provide clarity for design team, creating foundation for the successful delivery of the project
Who are potential key stakeholders? Why is it important to include a summary of key stakeholders in a dev brief?
The business leaders
Internal team members
External consultants
Local planning authority
Local community
Local neighbourhood groups
Ward councilors
Stakeholder engagement ensures all parties align with the project’s goals and expectations.
stakeholder engagement assessment matrix - valuable tool for assessing and managing stakeholder engagement.
assesses stakeholder interests vs influence and power of stakeholders
Typically split into 4 quadrants
LL: Monitor
HH: Engage closely
LH: Keep statisfied
HL: keep informed