Business Planning Flashcards
What is a business plan?
a document that outlines a company long term goals and objectives and sets out the strategies for how they will achieve these
What are the key elements of a business plan?
A business plan - outlines a company long term goals and objectives and sets out the strategies for how they will achieve these.
The following can be included within a business plan:
Objectives
- SWOT Analysis
- Strategy
- KPIs
- PESTLE (drivers) -Political, Economic, Social, Technical, Legal, Environmental
This is usually done in a report form and contains the following:
- Executive summary – 5W’s (who, what, where, why, when) and the company’s mission statement
- Business description – e.g., goals, customers, products and services
- Market Analysis – determine target market (boarder PESTLE)
- Competitor analysis -
- Organisation and management
- Products and services
- Marketing
- Financial plan
- Funding requirements
- Appendix
11.Conclusion
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What is a Mission Statement? and what is Clarions Mission Statement?
sums up the core of what your company is and why it exists
Clarions mission is to provide homes for those who need them the most
What is a SWOT analysis?
analyses a firm’s strengths, weaknesses, opportunities and threats. A SWOT analysis helps a firm visualise its relative advantages and disadvantages and identify where improvements need to be made.
Strengths - Well funded, good geographical presence to expand, wide range of skilled employees
Weaknesses -
Opportunities -
Threats -
What is a Market Analysis?
a large part of market research and an important component of a business plan. A specific market is analysed and can help companies identify the opportunities and risks of that particular market. The target group forms the basis of the market analysis.
The objectives of your company over the short medium and long term?
Long term objective: provide homes to those who need them the most. The are affordable, safe. good quality homes where people want to live.
Medium goals:
* 100% of homes to be net zero compatible by 2025
* 25% of all new AR homes using MMC in next 5 years
* ZIP and H&S Wellbeing policy
* Focus on customer satisfaction
* Five pillars of sustainability – social value, healthy places, adaptable and resilient, planet friendly, energy and carbon
Short term goals:
* 3200 new homes per annum
* 1300 from JVs
* 1300 from S106 and additionality
* 600 from Local Authority relationships
What sort of contingency planning can a company like yours undertake in order to avoid unnecessary risks?
- Sale of new homes - market conditions , incorrect assumptions, poor quality. Mitigate via DD / approvals process, mechanisms to accommodate market movements (change on tenure), competing and fit for purpose
- Funding and liquidity- external funding (market conditions, political environment and policy change). Mitigate via the long-term business plan and stress testing regular reporting of cash flow and continued to have a diversification of funding sources.
- Third-party reliance and supply chain issues (for materials and labour and failed partners). Mitigate via DD diversification of contracts strategic review meetings with key partners and exposure limits.
- Meetings sustainability commitments. Mitigation clarity and sustainable development roadmap and net zero carbon roadmap.
How does your company ensure that best practice is shared across the different groups within it and its projects?
Quarterly business updates
Clare Miller - CEO does a monthly update video
DTI&I - regular presentations
x2 Land and Partnerships team updates per year
Heads of departments have a weekly meeting which gets cascaded down
Land Call
Give an example of legislation that governs business?
- The Companies Act of 2006
- The Employment Rights Act of 1996
- The National Minimum Wage Act of 1998
- National Minimum Wage Regulations of 2013
- Working Time Regulations of 1998
- The Equality Act 2010
- The Health and Safety at Work etc. Act of 1974
What are some of the SWOT?
Strengths
- Making a contribution to a critical need
- Strong asset base, had just over £1m turnover in 22/23
- Geographical spread
Weaknesses
- Lots of governance which makes processes long
- Do not have a delivery arm when bidding on sites - higher build costs
Opportunities
- SO sales have remained fairly robust
- Less housebuilders in the market
Threats
- Changes to regulations
What are some of the challenges your business faces?
- Customer expectations are higher
- Society is under pressure - inequality is widening, cost of living crisis
- Demand on HAs is increasing
- Environmental pressures - net zero
- Social housing regulations
- Digital disruption will continue
What are Clarions values?
Open - transparent, building relationships
Responsible - financially strong, social impact
Respect - customers, others
Success - goals
Evolving - innovating for future generations
Key status from the annual report
Over £1bn in turnover (£1008m)
£261m operating surplus
81% customer satisfaction
c.£400m spent on home improvements (£397m)
2,032 new homes built - 78% affordable tenures
What is the clarion and you roadshow?
Opportunity for Claire Miller Clarions group chief executive and group executive leadership team to discuss Clarion goals and strategy to achieve these.
Mission provide homes for those who need them the most and key values required by employees to help achieve these ( open, responsible, respect, success, evolving)
Business strategy divided into four pillars each with their own vision and objectives and project success measures
- Our homes, people, customers, business
Our homes - build and improve sustainable homes and communities creating places where people want to be.
What is Clarion’s purpose?
To make a difference
