Principles of Design Flashcards
What do the design principles of organization refer to?
The design principles of organization refer to the arrangements of design units that produce cohesion that leads up to the decrease in complexity.
What does the similarity of the units refer to?
The similarity of the units refers to the grouping of the units by their sameness.
What does the proximity of units refer to?
The proximity of the units refers to the grouping if the units by sameness and closeness in space.
What is closure?
Closure is the perception of the implied shape from the connecting points, lines, or shapes.
What is continuation?
Continuation is the following of the direct path or line through the interruption or break.
What is rhythm?
Rhythm is the eye movement that goes across the repeating pattern of units.
What is the pattern of the rhythm?
The pattern of the rhythm is the sequence of the units.
What is the alternating rhythm?
The alternating rhythm is created through the repetition of the regular, predictable sequence.
What does the progressive rhythm include?
The progressive rhythm includes the repetition of the units but the sequence has the gradual change of the units or placement of the units.
What is balance?
Balance is the distribution of visual weight within the compositions of the five P components including the ensemble, storefront, store display, catalogue layout, and body stance.
What are felt axes?
Felt axes are invisible horizontal or vertical axes against which visual weight is compared.
What does symmetrical balance consist of?
Symmetrical balance consists of the same units in the same positions on each side of a felt axis.
What is asymmetrical balance?
Asymmetrical balance is the equal distribution of visual weight in relation to the felt axis by using different units, the placement of the units, or both.
What is radial balance?
Radial balance is the arrangement of the units that radiate from or encircle the central focal point.
What is the proportion?
The proportion is the relative size of the relationship among the units within the composition including the store environment or website.
What is scale?
Scale is the size relationship between the standard measure including body size and the compositional unit of the five Ps including the relationship between the body and fashion.
What is the golden section or divine proportion?
The golden section or divine proportion is the ratio of approximately three to five that apply to the division of shapes or lines.
What is the emphasis?
The emphasis is the area of strong visual interest that attracts viewers’ attention and becomes the focal point.
What is the contrast?
The contrast of the element(s) of design may help the unit stand out and become the emphasis in the composition.
What is isolation?
Isolation is the opposition of the proximity because the isolated unit becomes the unit of attention instead of the amassed group.
What does the placement of the unit in the prominent position. Within the form create?
the placement of the unit in the prominent position within the form creates the point of emphasis.
What do the gestalt principles of perpetual organization explain?
The gestalt principles of perpetual organization explain the processes through which the brain interprets certain patterns of visual information that lead up to the decrease in complexity.
