Factors that Influence the Aesthetic Evaluation or Preference Flashcards
What is the aesthetic evaluation?
The aesthetic evaluation is the appraisal of the aesthetic qualities.
What is the aesthetic preference?
The aesthetic preference is the comparative evaluation whereby the aesthetic qualities of an object or experience are judged against others and result in the preference over the other options.
What is the egocentric view?
The egocentric view is the limited or confined view of the world by which one evaluates everything from a personal perspective.
What is the zeitgeist or the spirit of the times?
The zeitgeist or spirit of the times is the dominant ideology or beliefs of the culture and historical period surrounding the aesthetic decision.
What is modernism?
Modernism is marked by the Industrial Revolution, the development of the capitalist society, the linear sense of time, and the concern for national issues.
What is postmodernism?
Postmodernism is marked by the Information Revolution, the development of the global society, the fast changing cyclic sense of time, and concern for world or or local issues.
What does the specific cultural context include?
The specific cultural context includes customary beliefs, social norms, and material traits of society.
What does the demographic characteristics consist of?
The demographic characteristics consist of aspects of population segments inclu impeding ethnicity, age, gender, income level, religion, and educational level.
What can the geographic location influence?
The geographic location can influence the aesthetic preferences.
What does the ethnicity affect?
There are differences within groups even though the ethnicity affects the preferences.
What can sexual orientation be defined as?
Sexual orientation can be defined as the individual difference and is considered to be the basis for the sociocultural group.
What does age influence?
Age influences the importance of the aesthetic experience from shopping.
What is the fashion risk defined as?
The fashion risk is defined as the fear that the product will be unsatisfactory aesthetically or perhaps cause humiliation.
What do psychographic variables include?
Psychographic variables include lifestyle, attitude, belief, and value.
How is the market profile developed?
The market profile is developed with the information about the characteristics of the customers for a particular brand that’s gathered.
