Auditory and Olfactory Elements of Design Flashcards
What is congruity?
Congruity is the state of agreement among the essential parts that proposes the connections between the visual, tactile, and kinesthetic elements that are contributed by the five Ps and the elements of music.
What is articulation?
Articulation is how a sound is made by determining the length of time that a note sounds.
What is rhythm?
Rhythm is the recurring pattern of pulses or notes and rests or silence.
What is density?
Density is the number of notes in a given amount of time.
What is tempo?
Tempo is the speed or rate at which the pulses or notes move.
What does pitch refer to?
Pitch refers to the number or frequency of the vibrations of sound per second.
What is harmony?
Harmony is a group of notes of two or more pitches that sound simultaneously.
What does mode refer to?
Mode refers to the series of notes that provides the substance of a musical piece.
What is the melody?
The melody is the organized series of tones that sound successively.
What is volume?
Volume is also referred to as the intensity or dynamics of the perceived loudness or softness of the sound.
What is timbre?
Timbre is the distinguishable quality or color of the different musical instruments.
How is background music played?
Background music is played softly so that customers aren’t consciously aware of its presence.
What is Muzak?
Muzak is meant to be heard but not listened to.
What is foreground music?
Foreground music is played louder in order to draw the attention of the customer.
What does ex-texturing provide?
Ex-texturing provides the familiar sensory environment in order to produce psychological and physical comfort.
What is environmental fragrancing?
Environmental fragrancing is mostly undetected and adds to the architectural space in order to affect the customer attitude and behavior.
What are notes?
Notes are the distinctive characteristics of a fragrance.
What are floral notes made primarily from?
Floral notes are made primarily from floral ingredients including roses, jasmines, ylang-ylangs, narcissi, tuberoses, irises, and carnations.
What do oriental notes have?
Oriental notes have the heavy sweetness from the sweet balms and resins of Arabia and the spice from India.
What are chypre notes characterized as?
Chypre notes are characterized as the contrast between the fresh citrus and dry-woody oak moss accord.
What are lavender notes characterized as?
Lavender notes are characterized as the dominating freshness because of the predominance of lavender oil.
What are fougere notes based on?
Fougere notes are based on the interplay between lavender, oak moss, and coumarin with the herbaceous-woody quality.
What do citrus notes have?
Citrus notes have the freshness that’s produced through citrus ingredients including lemons, bergamots, tangerine, and orange blossoms.
What is evaluative conditioning?
Evaluative conditioning is the transference of affective meaning.
