Postmodernist View on Globalisation

Question 1

What are Postmodern societies believed to be

Answer 1

Media saturated societies - new forms of digital communications therefore reflect the postmodern condition

Question 2

What are Postmodern societies underpinned by

Answer 2

Globalisation - media transnationals have used digital communications technology such as the internet to remove distinction between the global and the local and to increase consumer choice in a range of knowledge and entertainment available for consumption

Question 3

What are people no longer content to happening

Answer 3

To inheriting fixed identities, such as social class or gender identity. Instead, social media networks and virtual communities offer people a plurality of identities from which to choose and consume and so subvert traditional forms of identity

Question 4

What are audiences immersed in

Answer 4

So much information in the digital postmodern age that they find it difficult to distinguish between real life and the digital version of reality which some postmodernists call hyper-reality

Question 5

What is a criticism of the postmodern views

Answer 5

They fail to recognise inequalities in access to digital technology

They fail to offer any explanation for why some groups experience a digital divide and ‘muted voice’ despite the diversity of choice available in digital forms of communication

They exaggerate the impact of the ‘digital information explosion’ on ordinary peoples capacity to bring about change in their social identities and lives