Globalisation Flashcards
What does Pountney observe that globalisation is?
It is used to describe a process which dates back over many years. The migration of tribes across continents, colonisation of Africa, spread of religion, and the slave trade are all early features of globalisation.
Define globalisation?
All the processes by which the very different people and cultures of the world have been incorporated into one single global society.
Sociologists argue that _________ accelerated in the ____ ___ _______ because of developments in ______ forms of _________
Sociologists argue that globalisation accelerated in the late 20th century because of developments in digital forms of technology
What has digital technology done in the last 300 years?
Brought about more social change than ever before.
Is globalisation easy to define
NO
There are many problems with defining the word
Explain the sociologists views on the positive and negative sides of globalisation.
Positive - The process will eventually produce tolerant and responsible world citizens and raise the standard of living of developing societies.
Negative - Results in cultural homogenisation, Cultural diversity is often replaced by cultural sameness which is regarded as a backwards step.
Why is globalisation complex?
As it involves a variety of social, cultural, economic, and political changes that may not necessarily be in sync with one another
Does globalisation occur at different speeds, where and why?
Yes, all over the world. Because the digital social revolution has resulted in a digital divide between the developed world and places such as Africa, as people are less likely to have an internet connection or own a smart phone.
Define the digital revolution
Refers to the huge shift in communication over the past two decades in terms of the ways in which information is stored and shared.
What does Pountney observe about The digital revolution?
That the digital platforms that have developed contain ‘apps’ which help people communicate more easily, help manage their life and diet, and shop. These apps have been highly individualised so that people can adapt them to their own need.
What has digitalisation resulted in?
Technological convergence which means that different types of information could be combined into a single delivery system in the form of communication devices such as laptops.
What does digitalisation allow?
Allows information to be delivered immediately across a range of media platforms which were once separate and unconnected technologies.
What did Mcluhan 1964 predict?
He predicted the emergence of the ‘Global village’. He likened communications and media to a giant matrix which ultimately would connect everybody in the world as part of one super-culture.
What does Pountney observe about the ‘Global village’
The technology of the digital global village, for example social media sites. Increases peoples ability to create and maintain social relationships with friends, peers, colleagues they already know and people who live far away.
What did the ‘Global village’ make it easy to do?
Easy to find others with similar interests, like movies or video games, and form online relationships and communicate to one another.
