Postmodernism (Globalisation) Flashcards
What do postmodernist say about globalisation and the media?
People have power and increased choice, but truth becomes uncertain.
What does Johal say about identities in postmodern societies?
Identities are “pick and mix,” meaning they are more fluid and customizable.
How has media influenced postmodern societies?
Societies have shifted from industrial manufacturing to consumption and media-driven culture.
What is media saturation?
A state where media is highly influential in shaping identities, more than class, gender, or nationality.
What does globalization allow in terms of culture? (Glocalisation)
It enables individuals to become part of a global culture while adapting media to local needs.
What did Cohen and Kennedy argue about local culture?
People do not abandon their local culture due to mass media but mix global and local elements.
How has media literacy changed in postmodernism?
Audiences recognize there is no single truth, knowledge is diverse and relative.
What does Strinati say about culture in postmodernism?
The distinction between high culture and popular culture has blurred, increasing consumer choice.
How does new media influence identity and lifestyle?
It provides more choices in personal identity, shaping global consumption patterns.
What is participatory culture according to Jenkins?
A culture where users create and engage with media rather than passively consuming it.
How does Shirky describe social media’s impact?
It has “wired humanity,” making free time a shared global resource.
How does social media empower consumers?
It allows audiences to influence media content, such as lobbying for canceled shows.
What does Murthy say about social media and politics?
It raises political awareness and helps coordinate mass protests.
What did Spencer-Thomas observe about Burma’s protests?
Media coverage of protests increased in 2007 due to new media technology.
What are criticisms of postmodernism regarding identity?
It overemphasizes popular culture’s role, ignoring the impact of class, family, and ethnicity.
What is a limitation of postmodernist views on media?
Not everyone globally has access to technology, creating inequality.
