Neo marxism Flashcards
What is hegemony?
The dominance of one group over another, often supported by legitimating norms and ideas.
What do hegemonic Marxists believe about the media?
Media professionals subconsciously
How do media professionals control media content according to hegemonic Marxists?
By transmitting the dominant values of the white, male middle class.
What did the Sutton Trust find about journalists in the UK from 2006 to 2012?
Over 50% of the top 100 journalists were educated at private schools.
What do Neo-Marxists reject?
The idea of economic determinism, they argue the ruling class need more than economic power and control.
How do media professionals influence media content?
By being under the influence of the dominant ideology as a by-product of their socialization process.
What is agenda setting in media?
Media professionals set an ‘agenda for discussion’ and exclude items that do not conform to ruling class ideology.
What is gatekeeping in media?
The process of censoring reports to avoid criticism of the dominant class.
What did McCombs and Shaw find regarding media and voters?
A connection between what voters found important and what the media was discussing.
Media only asks a limited range of questions about a topic, limiting the number of perspectives or angle from which an issue is explored.
What economic pressure do media professionals face?
The motivation not to ‘rock the boat’ in terms of media content, this is in the fear the company won’t make profit.
What does Jones argue about the media and the establishment?
The British media is an integral part of the British establishment, protecting its dominant position.
Argues it should be the media to scrutinise the establishment.
Journalists turn a blind eye to the corruption and instead vilify and criticise the poor and unemployed.
What is one positive evaluation of the Neo-Marxist perspective?
Recognizes that media managers, editors, and journalists have some professional independence.
What is a criticism of the Neo-Marxist approach?
Socialised into culture when dominant ideology suggests most ‘reasonable’ explanation of the events and the way they are reported.
What are hegemonic marxists vague about?
How they define ideology.
What power does citizen journalism suggest audiences have?
The power to influence media content, suggesting pluralism.
