Age representations Flashcards
What did Knowles do content analysis on?
Chilrens TV shows and general entertainment
He found that children are more motivated by peer relationships and romance.
Never showed children dealing with important issues
Antisocial behaviour is shown to have a positive result for
Ethnic minorities were underrepresented
What is said about childhood representations in the media?
It contains stereotypes
Good children are left astray or become victims of crime
What is a problem with entertainment programming when making children’s programs?
Reflects the adult perspective
What did Aries study around childhood?
Media can socially construct what is meant by childhood and to be a child.
Studied paintings from Middle Ages
Showed children were treated as miniature adults.
but in 1900s
Childhood is now claimed as a time of innocence and vulnerability
What do some sociologists argue the media present children as?
Perfect angels
This downplays their individuality and problems they cause.
What is pester power by evans and chandler?
Power of children to train and manipulate their parents to spend money that will raise their status in the eyes of their peers.
How is pester power used in media?
Children are represented in a way that socialises them to become active consumers leading to peer pressure.
Creating anxiety for poorer parents.
What content analysis did Wayne et al do on adolescence in the media?
2130 news items across main TV channels in may 2006
82% focused on youth as victim or perpetrator of crime
1% of all source of interviews and opinions
They don’t talk to teens about issues and stories that affect them.
What does Wayne et al content analysis suggest?
Portrays them adolescence in a negative light by criminalising them.
Rarely allowing them to express their opinions on the news or focus on issues like teen mental health.
What does Cohen talk about moral panic and adolescence?
Mods and Rockers
Labelled as folk devils
Media overexagerated it
Felt marginalised
Leading to them becoming criminals
What content analysis did Williams and Ylanne do on the elderly?
5 years of advertisement in 121 magazines
19.5% featured as lively, active and enjoying life
18.5% as wise mentors, perfect grandparents
9.8% dozy and incompetent
Why are elderly usually featured?
For age specific content
Advertisement is aimed at the elderly to consume more as they have most disposable income.
