Mass media

Question 1

What is old media?

Answer 1

Made up of print and broadcast media
Eg. Radio, books, magazines, cinema

Question 2

What is new media?

Answer 2

Made up of media involving the internet knowns as ‘digital’ or new media.
Eg. Internet, apps, social media, catch up TV.

Question 3

Who are neophiliacs?

Answer 3

People who are positive about the benefits of media.

Question 4

What are some statistics to back up neophiliacs?

Answer 4

59% of students use social media for education.
News updates, awareness of current affairs across the globe.
Used by oppressed groups to express views.

Question 5

Who are cultural pessimists?

Answer 5

View media has a negative impact on society.
They believe the revolution of new media has been exaggerated.

Question 6

What are some statistics to back up cultural pessimists?

Answer 6

10 year old boy hospitalised for bladder issues as video games meant he stopped going to the toilet.
53% of Americans change parts of their dating profile to make them of greater interest.
Suicide rates have heightened since 1999 by 20%.

Question 7

What does convergence mean?

Answer 7

One device can be used to access a variety of media.

Question 8

What does interactivity mean?

Answer 8

New formats facilitate more interaction.

Question 9

What does audience/user power mean?

Answer 9

Users can influence media content through interaction, create and share content as well.

Question 10

What does accessibility mean?

Answer 10

It is now free once people have the access to a device and a broadband. Meaning they have access to a vast array of media.

Question 11

MeToo movement case study

Answer 11

Neopholliacs
Against sexual harassment and sexual assault.
2006 Burke founded the movement.
Raised awareness for pervasiveness of sexual abuse and assault in society.
Broader in 2017 became the hashtag MeTOO, following the Harvey Weinstein sexual abuse allegations.

Question 12

Tinder case study

Answer 12

Neophilliacs
Started in 2012
1.6 billion swipes per day
26 million matches
$1.6 billion monthly active users.
60% users under 35 years
3/4 users were male.

Question 13

Andrew Tate case study

Answer 13

Cultural pessimists
Use of social media to spread misojinistic attitudes.
‘Women belong in the home, can’t drive and are a mans property’.
Does women ages 18-19 as he can make an imprint.
Talks about hitting and choking women.