Portland Road, London

Question 1

Where is Portland Road?

Answer 1

In Notting Hill in London, England

Question 2

History of Portland Road

Answer 2

Notorious for slums in the 1950s.
In some cases 50 people would be in 1 house.
Landlords couldn’t afford to re-invest meaning the area grew more rundown.

Question 3

What caused the area to start to improve.

Answer 3

Abolishing of the 1957 rent control act meant landlords could increase rent. This caused increases in rent, driving poorer people from the area and drawing in more wealthy people.
This started gentrification of the area, attracting more wealthy residents and starting the multiplier effect

Question 4

Modern House prices

Answer 4

House prices range from £3.5 million in the wealthiest areas in the south, £2.1 million in the middle and £340,000 in the least wealthy areas in the North.

Question 5

Positives of gentrification

Answer 5

Increased property value
Reduced vacant housing
Increased tax revenue
Decreased crime
Encourages further gentrification

Question 6

Negatives of gentrification

Answer 6

Original residents displaced due to rising house prices and cost of living - can become homeless.
Housing pressure increases elsewhere as displaced residents find new homes.
Conflict between new and original residents.
Loss of social diversity
Communities split up