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REVIEWER > POM - SEMIS > Flashcards

POM - SEMIS Flashcards

1
Q

The intersection between the interest of the consumer and features of the brand.

A

Customer Insight

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2
Q

provides information to the company’s marketing and other managers and external partners such as suppliers, resellers, and marketing services agencies.

A

Marketing Information System (MIS)

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3
Q

Are electronic collection of consumers and market information obtained from data sources within the company network.

A

Internal Data

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4
Q

can provide strong competitive advantage from the key information on customers such as sales, websites visited, demographics, psychographics, service and satisfaction measures.

A

Internal Data

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5
Q

is the systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketplace.

A

Marketing Intelligence

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6
Q

is the systematic design, collection, and reporting of data relevant to a specific marketing situation facing an organization.

A

Marketing Research

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7
Q

objectives is to gather preliminary information that will help define the problem and suggest hypotheses.

A

Exploratory Research

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8
Q

describes things.

A

Descriptive Research

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9
Q

tests hypothesis about cause and effect relationships.

A

Causal Research

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10
Q

Consist of information gathered for the special research plan.

A

Primary Data

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11
Q

consists of information that already exists somewhere, having been collected for another purpose

A

Secondary Data

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12
Q

involves gathering primary data by observing relevant people, actions, and situations.

A

Observational Research

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13
Q

involves sending trained observers to watch and interact with consumers in their natural environment.

A

Ethnographic Research

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14
Q

is the most widely used method and is the best for descriptive information knowledge, attitudes, preferences and buying behavior.

A

Survey Research

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15
Q

is the best for gathering causal information cause-and-effect relationships.

A

Experimental Research

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16
Q

is composed of 6 to 10 people along with a trained moderator. This is quiet challenging because it is expensive, difficult to generalize from small group and consumers are not always open and honest.

A

Focus Group

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17
Q

which includes Online Marketing Research, Internet surveys, Online panels, Click-streams data and Online focus groups.

A

Web Based

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18
Q

is a segment of the population selected for marketing research to represent the population as a whole.

A

Sample

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19
Q

every member of the population has a known and equal chance of selection.

A

Simple random sample

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20
Q

the population is divided into mutually exclusive groups and the random samples are drawn from each group

A

Stratified random sample

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21
Q

the population is divided into mutually exclusive groups and the researcher draws a sample.

A

Cluster (area) sample

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22
Q

The research selects the easiest population members.

A

Convenience sample

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23
Q

The researcher uses judgement to select population members.

A

Judgement sample

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24
Q

The researcher finds and interviews a prescribed number of people in each several categories.

A

Quota sample

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25
Q

is the most common marketing research instrument. This as administered in person, by phone, or online and said to be flexible. Researchers must be careful with wording and ordering of questions.

A

Questionnaires

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26
Q

includes all possible answers, and subjects make choices among them. Provide answers that are easier to interpret and tabulate.

A

Closed-end questions

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27
Q

allow respondents to answer in their own words. Useful in exploratory research.

A

Open-end questions

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28
Q

involves entering information into databases and making it available in a time-useable manner.

A

Information Distribution

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29
Q

provides information to employees and other stakeholders.

A

Intranet

30
Q

provides information to key customers and suppliers.

A

Extranet

31
Q

refers to all of the personal consumption of final consumers.

A

Consumer market

32
Q

is the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption.

A

Consumer buyer behavior

33
Q

Buyer’s characteristics
Buyer’s decisions process

A

Buyer’s Black Box

34
Q

Buying attitudes and preferences
Purchase behavior: what the buyer buys, when, where, and how much
Brand and company relationship behavior

A

Buyer Responses

35
Q

is the learned values, perceptions, wants, and behaviors from family and other important institutions.

A

Culture

36
Q

are groups of people within a culture with shared values systems based on common life experience and situations.

A

Subculture

37
Q

are society relatively permanent and ordered divisions whose members share similar values, interest, and behaviors. Measured by a combination of occupations, income, education, wealth, and other variables.

A

Social classes

38
Q

groups with direct influence and to which a person belongs.

A

Membership Groups

39
Q

groups an individual wishes to belong to.

A

Aspirational Groups

40
Q

Groups that form a comparison or reference in forming attitudes and behavior.

A

Reference Groups

41
Q

are people within a reference group who exert social influence on others.

A

Opinion Leaders

42
Q

are online communities where people socialize or exchange information and opinions.

A

Online Social Networks

43
Q

Is the most important consumer- buying organization in society.

A

Family

44
Q

are the groups, family, clubs, and organizations that a person belongs to that can define role and social status.

A

Social Roles and Status

45
Q

Affects the goods and services bought by consumers

A

Occupations

46
Q

includes trends in personal income, savings and interest rates.

A

Economic situation

47
Q

is a person’s pattern of living as expressed in his or her psychographics.

A

Lifestyle

48
Q

Refers to the unique psychological characteristics that lead to consistent and lasting response to the consumers environment

A

Personality and Self-concept

49
Q

Is the specific mix of human traits that may be attributed to a particular brand.

A

Brand Personality

50
Q

Is a need that is sufficiently pressing to direct the person to seek satisfaction

A

Motivation

51
Q

refers to the qualitative research designed to probe consumer’s hidden, subconscious motivations.

A

Motivation Research

52
Q

is the process by which people select, organize, and interpret information to form a meaningful picture of the world from three perpetual process

A

Perception

53
Q

is the tendency for people to screen out most of the information to which they are exposed.

A

Selective Attention

54
Q

is the tendency for people to interpret information in a way that will support what they already believe.

A

Selective Distortion

55
Q

is the tendency to remember good points made about a brand they favor and forget good points about competing brands.

A

Selective Retention

56
Q

is the change in an individual’s behavior arising from experience and occurs through interplay of drives, stimuli, cues, responses an reinforcement.

A

Learning

57
Q

is a descriptive thought that a person has about something based on: Knowledge, Opinion, Faith.

A

Beliefs

58
Q

describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea.

A

Attitudes

59
Q

occurs when you make a significant or expensive purchase, like buying a new car. you’re highly involved in the buying decision, and you probably research different vehicles or talk with friends or family before reaching your decision.

A

Complex buying behavior

60
Q

Improves consumer satisfaction. They do this because he/she is bored

A

Variety seeking buying behavior

61
Q

occurs when a consumer is worried they will make the wrong choice and will regret their decision later.
(for indecisive people).

A

Dissonance-Reducing Buying Behavior

62
Q

occurs when involvement is low and differences between brands are small. (Purchase repeatedly)

A

Habitual buying behaviour

63
Q

Occurs when the buyer recognizes a problem or need triggered by;

A

Need recognition

64
Q

When one of the person’s normal needs, - for example, hunger or thirst- rises to a level high enough to become a drive.

A

Internal Stimuli

65
Q

for example- an advertisement or a discussion with a friend might get you thinking about buying a new car.

A

External Stimuli

66
Q

family and friends

A

Personal sources

67
Q

advertising, Internet

A

Commercial sources

68
Q

mass media, consumer organizations

A

Public sources

69
Q

handling, examining, using the product

A

Experimental sources

70
Q

refers to how the consumer processes information to arrive at brand choices.

A

Evaluation of alternatives

71
Q

is the act by the consumer to buy the most preferred brand. The purchase decision can be affected by attitudes of others and unexpected situational factors.

A

Purchase Decision

72
Q

the satisfaction or dissatisfaction that the consumer feels about the purchase. It may also refers to the relationship between consumer’s expectation product’s perceived performances.

A

Post-purchase decision

REVIEWER (11 decks)

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