Poland as a Case Flashcards
why poland as a case?
because success story (2015)
because in this case the geopolitical context is relevant for the soft power use: a country sandwiched between Germany and Russia
Poland as a case because soft tools work on which levels?
national regional and community
also domestic dimension:
strongly polarized country
also the rapid deterioration of perceptions after 2016
Perceptions
Deutsch-Polnische Barometer
no flagship products (negative country of origin effect)
dark and gloomy image affected Poland also as a tourist destination
history relevant: context for perceptions: WWII, Communism, Solidarity movement, year 1989
Poland in three words
Rusophobe Western Neophyte
In 2008 how perceptions?
neutral or negative attitudes twoards Poland
which placet on Anholt’s Nation Brand Index?
in 2005, 2009: Poland scored the worst position in the “Tourism” dimension (33 and 35 among 50 countries)
Poland classified as what?
new and boring country, only interesting only because of its history
CNN travel recommendation, 2015 lonely planet recommendation to travel
Polish people
credibility after 2014
Polska Power
people as Polska Brands Main value (Eu policy in the background, plombier polonais 2004-2004)
bokenstein initiative
factors for Poland
inclusion into the international flow of information
peripheral position
the fate of location: geopolitics
regional cooperation: networking
two-step model of public diplomacy
importance of NATO and EU membership
agenda setting: the case of EU Presidencies
Politics on memory: narratives on history
desired image of Poland 2015 by the MFA
an important EU Member State, an advocate of the EU policy toward Eastern European countries, a firm NATO ally, a country boasting immense civilizational achievements whose citizens cherish and share the spirit of freedom, country comm to develpoment aid and supporting the polish diaspora a country characterized by security and offering stable perspectives for further development guaranteed by its membership in the European Union and NATO, and - last but not least - a worthy political, economic, scientific, social and cultural partner”
Key messages
Wroclaw European Capital of Culture 2016
people are the main value of Polska brand (2013) - je reste au Plogne, veney nombreux!
Twiplomacy study 2016
23 goverments and state tourism boards have secured their country name in English on Twitter. Polish @Poland, Polish the @Polska
What are its soft power assets?
Culture : high and popular: IAM
film, posters, design
peple
“Green Island”
economic growth and transition to democracy (and back?)
local self-government as a success story (and back)
2022 support for ukraine- back to solidarity as a value of Polands soft power
