8: PD and Public Opinion Int Broadcasting

Question 1

What is Belsat?

Answer 1

democratisation project in many aspects reminiscent of earlier media undertakings such as Radio Free Europe and Voice of America, which in the communist times were sucessfully building the foundations of freedom and civic society in Poland
an agent of political change 2007-2015
promoter of democracy as main objective: social change
surrogate broadcaster,high level viewers trust

Question 2

What is the integrated PD model?

Answer 2

merger of public relations practce and techniques with PD goals ad outcomes

successful mediated public pipl efforts are a prerequisite for succesful nation-branding or country reputation management efforts

Question 3

Suggestions from the Integrated PD model

Answer 3

gaining favourable media coverage prereq for all PD efforts

NB stage is a medu mto long-term efferot

successful nation-braniding campaigns may provide a strong foundation to the thrid level of the int PD model_ relational public diplomacy