3: Communication Power Flashcards
what is a network society according to jan van dijk?
is a society in which a combination of social and media networks shapes its prime mode of organization and most important structures at all levels (individual, organizational and societal)
what does the information society concept focus on?
the changing substance of social processes while the network society concept examines the organizational forms of social processes
Describe the definition of Power in the Network Society according to Jan can Dijk
Dahl’s definition of power (capacity of a unt or node (humans or things) = A has power over things, capatity in relations with others to get them to do things they would not otherwise have done or to prevent them from doing things they might otherwise have done)
How is power in network society?
units and nodes have their capacities and relations, there are power relations between humans and their technical artefacts in digital media
what are the capacities of power according to Jan van Dijk?
material, physical and mental:
mat: force coercion
physical: domination, discipline (followed by punishment), addiction (drugs or media),
mental: influence (persuasion), authority (of law and expertise or moral imperative), manipulation
describe the technological power in network society
algorithms are deemed to be powerful because they can be used for automatic descisions or proposals of decisions, decide what we see online and what we can do
code is the law of the internet: code is power
power of platforms as intermdeiaries: they shape aand control the flow of information
politics and democracy: digital media and networks enable both a spread and a concentration of politics
describe castell’s network society
a society where the key social structures and activities are organized around electronically processed information networks. not just about networks or social networks, because SN have been very old forms of social organization. its about social networks which process and manage infromation and are using micro-electronic based technologies
describe castells mass communication
Mass self-communication refers to the phenomenon where individuals, enabled by digital communication technologies, can both produce and disseminate information on a large scale. It involves the widespread use of media platforms, social networks, and other digital tools that allow individuals to create and share content with a potentially global audience.
Define castells communication power
sources of social power: violence and discourse, coercion and persuasion, political domination and cultural framing
what is power in the network society?
communication power
how is power primarily exercised
by the construction os meaning in human mind through processes of communication enacted in global/local multimedia networks of mass communication, including mass self communication
define castells mass self communication
new wolrd: communication reaches tens of millions more than television and radio, more than specific prints self communication because self directed self selected reception of message selfdefined in terms of the formation of the communication space. this system excapes control of GO and Corporations
in the third and fourth age of politic. communication, what happens
increased professionalization of political communication, confronts political actors with the overload of information and network media logic
what is PD as a tool of SP rooted in under political communication?
in the national media logic and in national poliitcal culture as it reflects relations between the media and politics in the given country - decisive for th einclusion of internatnioaln broadcasting (and the use of social media= in the national model of PD and for the role that governments ascribe to NGOs
Political communication: what discussion
about the allocation of public resources (revenues), official authority (who is given the power to make legal, legislative and executive descision), and official sanctions (what the statte rewards or punishes)
