6: Public Diplomacy as a form of international political communication. Global Context. Two perspectives: int rels and int communitation

Question 1

what is strategic communication according to Taylor?

Answer 1

PD + information Operations + Public Affairs

Question 2

what is PD?

Answer 2

Cultural Diplomacy and International Broadcasting

Question 3

what is information operations?

Answer 3

human factor and computer network operations (CNO)

Question 4

in what can public affairs be seperated?

Answer 4

domestic and foreign

Question 5

what is human facf

Answer 5

psychological operations, Civil-Military Cooperation, Media (link to IB)

Question 6

what is strategic communication? external political communication=

Answer 6

holistic approach based on values and interests that encompasses everything an actor does to achieve objectives in a contested environmen

Question 7

under strategic communication propaganda explain

Answer 7

nication, in which the sender dominates the receiver while not respecting his/her views and interests and using manipulation and falsehood

Question 8

what marks the language of propaganda?

Answer 8

it is persuasive (Jowett and O’Donnell’s understanding of persuasion in the model of propaganda)
contains narratives, full of symbols, stereotypes and images, supposed to proliferate the senders vision of reality and to convince the receivers that these visions are attractive. creates and uses rumours, “fake news” online spread, persuasion in language might be overt(in line of argumentation) or hidden (suggestion)

Question 9

what does Nye say about Public Diplomacy

Answer 9

conveying information and selling a positive image, also: building long term relationships that create an enabling environment for government policies

Question 10

three dimensions of pd by Leonard (2005)

Answer 10

daily communications, strategic communication, longlasting relationships

Question 11

PD different versions

Answer 11

postmodern variant of power over opinion
public opinion, public sphere
image and reputation (prestige)
PD in the thrid age of political communication, and fourth age of political communication

Question 12

what does cull say about propaganda and pd?

Answer 12

pd is about influecne like propaganda, but unlike it, that influence was not one-way, stret from the speakers to thir target. PD twoway street: process of mutual influence, state (or other intern player) facilitates engagement betw publics or tunes its own policies to the map of foreingn public opinion

Question 13

what are the three levels of PD?

Answer 13

g2g (central level, government, parlament, head of state), foreign policy strategy, grand strategy, PD strategy, agenda of politicians
g2p political system’s peripheries: media system, media non state organizations lobbyist, media agenda
p2p every day public communication: civil society, ordinary individuals social movements, networks (social media) citizen diplomacy, agenda of the public (stakeholders agend)

Question 14

Global communication as a frame, old (push media) vs new(pull) media

Answer 14

Old (push)m media: communicator -receiver, int broadcasting informational public diplomacy informing and persuading

social (pull=) media
roles interchange (networks: intensification of social relations), global communication, relational public dipomacy, informing, listening, engaging, cooperating, persuading