Pg 7-9 Flashcards
initial stage of CC, in which the association between the NS and UCS takes place, only lasts about 1/2 a second
Acquisition
Tendency to respond to similar stimuli in the same way
Generalization
the learned ability to distinguish between the CS and other stimuli
Discrimination
the reappearing of the CR to the CS
Spontaneous Recovery
The fading of the CR to the CS
Extinction
found the effects of radiation on rats (taste aversion)
John Garcia
consequences that follow a beh will increase/decrease likelihood of them happening again
Operant conditioning
Founder of operant conditioning and skinner box
Skinner
procedure in which reinforces guide beh through successful approximates
Shaping
add good - reinforcing beh by rewarding, give allowence
positive reinforcement
take away bad - reinforcing beh by eliminating averse thing
negative reinforcement
add bad - reinforcing beh by adding pain/penalty/etc.
positive punishment
take away good - reinforcing beh by take away phone/keys/etc.
Negative Punishment
stimuli that is satisfying and requires no learning -> food/water/sex
Primary reinforces
stimuli that has acquired its reinforcing power thru experiences -> money/praise/grades
Secondary reinforces
reinforces beh ever time it happens
continuous
random number of responses -> slot machine
VR
after a set number of responses -> buy one, get one free
FR
After a random time -> fishing
VI
after a set rate of time -> pay check every 2 weeks
FI
Learn thru watching
Bandura
after seeing a parent aggressive, child is more likely aggressive - Tv violence
BOBO dolls
a clear memory of an emotionally significant event : 911, JFK
Flashbulb Memory
changing the info into storable content
encoding
placing info into a storage spot for use later
storage
getting the info out of storage
retrieval
the more time we spend learning info, the longer we remember it
Ebbingham
tendency to recall the first and last items of a list
Serial position effect
tendency to recall the first terms of list
Primary effect
tendency to recall the last terms of list
Recency effect
ways of remembering info by using creative memory techniques
Mnemonic devices
putting many number into parts, change 1,2,3,4,5,6,7,8,9 to 123,456,789
(Made 9 things into 3 to remember easier)
Chunking
the immediate, very brief recording of sensory info
Sensory memory
visual info/memory
iconic