Modules 16-17 Flashcards
awareness of a stimulus from our environment
Sensation
interpreting a stimulus from our environment
Perception
starts at sensory receptors and works up to higher levels of processing
Bottom-Up Processing
Perceptions from sensory input by drawing experiences and expectations
Top-Down processing
focusing on awareness of a specific stimulus
Selective attention
Many voices happening at a party, but able to pick up your own name out of everyone talking
Cocktail party effect
not seeing other things when our attention is focused on smthn else
Inattentional blindness
Failing to see smthn change`
Change blindness
Converting energy to another type that the brain can use
Transduction
Minimum stimulation is needed to detect a specific stimulus 50% of the time
Absolute Threshold
Predicts when we will detect weak signals
Signal detection theory
Stimuli you cannot detect 50 percent of the time
Subliminal
unconsciously activating certain associationes
Priming
minimum difference between two stimuli required for detection 50% of the time
Difference threshold
The principle is that in order for something to be seen as different, it must differ by a constant minimum percentage
Weber’s Law