PESTLE analysis Flashcards
what does PESTLE stand for
poltiical
economic
social technological
legal
enviroemntal
political
goverrnments policity on taxation e.g want to help smaller busiensses grow so reduce tax
introducting taxes on unhelathy products such as cigareetes
economic
influnecs such as changes in consumer soecning, interest rates, exvhange rates
strong conomy, low levels of unemployment more likely to have steady income so more confident in spednign money on non-essential goods and services
social
cghanges in consumer trends
e.g more concerned about health so fall in demand for sugary drinks
technological
more efficine ttehconology emerging
legal
differnt laws e.g more conerned on enviromental effects of pollution
enviroemntal
consumers becoming more concerned with enviorment
e.g reducing amount of plastic akcgaing