cooperate objectives Flashcards
what is a mission statement
tells you a busiensses intentions
oerall purpose or business main cooperate aims
written desprictio of these aims
aim-to make stakeholders aware of what a business does and why
encourage all employees to work towards its aims
tell you purpose of business
needs to be clear and staright to the point
adv of mission statemtns
gives staff a sense of shared purpose and encourages them to work towards a common goal
dis of mission statments
busienss does not have to prove its mission stsment is accurate
they can say what they think consumers want to hear
if caugt out, bad on businesses reputaiton/will be damaged
if customers find actions do not reflect its stated values
limited-does not go into detail about how the mission will be acheived
what are cooperate obejctives
goals of the business as a whole
departmental objectives
objectives of each department
detailed than cooperate objectives and more specific to each department
manager will look at their department and set the departmental objectives that will contibute to achieving the cooperate objective
objectives should be SMART
what does this stand for
specific-e.g imporve quality doe not tell staff exactly ehat there supoosed to be aiming for
making them more specific means more liekly to achieve them
measurable-if not measurbale, wont now if been achieved or not
agreed-all need to knwo about it and agree to it
realsitic-too ambitgious and not acheived can demotivate staff
timely-need timeframe or else may not see it as urgent so not rush to do it
what are strategies
plans for achieving objectives
long term
what are tactics
short term plans to ahcive stratgies