passive model Flashcards
what is the hypodermic syringe model
believes that a direct correlation exists between violence and anti-social behaviour portrayed in films - eg drug use and teenage knife crime
children and teenagers vulnerable to media content - still in early stages of socialisation
Gerbner - focused on representations of violence in certain types of media - suggested they contribute to violence crime and anti-social forms of behaviour
feminist
radical feminists eg Orbach and Wolf - media representations of femininity - causing females to develop eating disorders
Dines - men’s consumption of pornography and men’s magazines - harmful in terms of encouraging sexual objectification and negative attitudes towards women
marxist
Marcuse - media transmitted mass culture - directly injected into the hearts and minds of population, making them accepting ruling class propaganda - false class consciousness
candyfloss culture Harvey - love island - speaks to everyone but no one in general
functionalism
more positive view of hypodermic syringe model - alongside institutions like family, education and religion
media responsible for boundary maintenance
eg representations of crime reinforce social expectations about normal and abnormal behaviour
evaluations
feminists, marxists and functionalists - see media as powerful institutions without taking free will into consideration - deterministic
see audience as passive, without taking into consideration the different ways individuals can interpret media messages
supporting evidence
bandura et al - found children imitate violent behaviour - look at psychology
McCabe and Martin - screen violence has a disinhibition effect - lack of restraint caused by lifting the normal rules that govern everyday life - convinces children that in some social situations - norma rules can be suspended eg road rage
Newson - violent images in films too easily available - exposure to screen violence encouraged young audiences to identify with violent perpetrators - drip-drip effect - desensitised to violence
- now increased censorship as a result and 9pm watershed
other studies
Huesmann et al - longitudinal study of 300 young people - monitored from age of 8 into 20s - participants who watched violent shows young age more likely to be aggressive behaviour in adulthood
Johnson et al - found a significant relationship between the amount of time spent watching TV during the respondent’s teenage years and aggressive behaviour in young adults
supporting evidence
In May 2019 - two men murdered Julia Rawson in their home in Dudley - found guilty in November 2020 - police largely linked the murder to the couple’s fascination with horror films and serial killers
research in Ofcom report - children and parents:media and attitudes 2015 - children lack online understanding - 1 in 10 do not question what they see online and believe its true
criticisms
Fesbach and Sanger - screen violence provided safe outlet for aggressive tendencies - catharasis - safe release of violent impulses - eg computer games - study where watched violent or non-violent programmes for 6 weeks - violent was less aggressive
PM - Gauntlett - methodology of studies eg Bandura - artificial environment - low ecological validity and Hawthorne effect
Fails to consider other factors that may motivate aggression - extraneous variables