access to new media Flashcards
who uses new media
new media overtaking traditional media as means of mass communication
UK - 97% households have internet access
on average - over half of adults’ waking hours are spent using media services
traditional media having difficulty competing with the internet for advertising income
spam - cheap means for advertisers to reach masses of people
digital generation divide
Boyle - new media associated with young people - new media is now media - ways in which young people access entertainment and news differs from previous generations
Ofcom - 12-15 year olds more likely than adults to be engaged in some form of cross-media multi-tasking - found that 54% of over 75s cannot identify sponsored links
16-24s - 99% use mobiles, 79% watch streamed content
75+ - 81% use mobile phones, 22% watch streamed content
marxism, feminism - new media gadgets amplified traditional concerns - new social anxieties - ads, porn ect
digital class divide
digital underclass - cannot effort to keep up with m/c
Helpser - digital underclass characterised by unemployment and low digital skills - lack confidence and skills to fully engage with opportunities online
Livingstone and Wang - situation worsening - internet normal part of life, those who cannot access it - social exclusions
Dutton and Blank - internet users remain disproportionately likely to be young, wealthy and education
Ofcom - 9% of households containing children didnt have access to laptop or tablet - 2020 - covid
digital gender divide
ofcom - men more likely to have access to internet - 23 vs 18 hours per week - women more likely to say they have seen content that upset them
internet advertising bureau - women account for 52% that play digital games but mainly smartphone games - free and accessible
olson et al - boys more likely to play violent video games while numbers of girls increasing but preferred social interaction games - 24% of men play games only 9% women
li and kirkup - study of gender differences in use and attitudes towards internet - chinese and british students - two global gender-based cultures
- increasing number of women going online - gender gap narrowing
- men in both countries more likely to have positive attitudes, confidence of computer skills and less likely to use for studying
digital global divide
cultural pessimism - pm
world economic forum - 2014 - digital divide between developed and developing nations - worsening
world bank - 2012 - 3/4 of world population had access to mobile phone
72% of africans use mobile phones however - masks fact that mobile connectivity is limited and only 18% are smartphones
- eritrea - 5% owns mobile phones
