page 3 (chapter 4)

Question 1

what is an employer brand

Answer 1

organizations reputation as a place to work, features such as compensation, flexibility, social responsibility, social events

Question 2

what are the employer branding steps

Answer 2

1. define target audience
2. develop employee value proposition
3. reinforce proposition in communication

Question 3

what are the 4 steps in the recruitment process

Answer 3

1. identify job openings
2. specify job requirements
3. select recruitment method
4. generate pool of qualified applicants

Question 4

what does it mean by identify job openings

Answer 4

HR indicates present and future openings

Question 5

what does it mean by specify job requirements

Answer 5

reviewing and updating job descriptions and specifications if necessary

Question 6

what does it mean by select recruitment method

Answer 6

internal/external

Question 7

what does it mean by generate pool of qualified applicants

Answer 7

requirements of legislation and diversity goals should be reflected

Question 8

what is a realistic job preview

Answer 8

realistic average day on the job and shows negatives and positives, is a perception of trustworthiness and retention