Optimize a Website's content for search engine optimization

Question 1

What will you learn?

Answer 1

1) How to optimise a website’s content.
2) Internal Linking
3) Optimise images for a website
4) Making a website mobile-friendly
5) Crafting compelling titles and meta descriptions
6) Google search console
7) Bing Webmaster tools

Question 2

Website optimization recommendations

Answer 2

1) Make the website valuable and interesting
2) Know what visitors want and give it to them.
3) Act in a way that cultivates users’ trust
4) Make expertise and authoritativeness clear
5) Provide an appropriate amount of content for your subject.

Question 3

Google search guidelines

Answer 3

1) Make sure the content is well-written and easy to follow.
2) Create content that is fresh and unique.

Question 4

Google image’s best practices

Answer 4

1) Create a great user experience
2) Include descriptive titles, captions, and filenames
3) Use descriptive alt text
4) Optimise for speed
5)

Question 5

Alt text

Answer 5

1) Text that describes an image
2) When writing alt text, focus on creating valuable, information-rich content that uses keywords appropriately.

Question 6

Keyword stuffing alt text example

Answer 6

Puppy dog, baby dog pups, doggies litter retriever labrador dalmatian terrier cheap puppy food.

Question 7

Clear alt text

Answer 7

Dalmatian puppy playing fetch

Question 8

Webpage title element

Answer 8

Provides both the user and search engines with a page’stopic

Question 9

Meta description

Answer 9

Provides the search engines a summary of what the page is about

Question 10

Page title recommendations

Answer 10

1) Accurately describe the topic of the page’s content.
2) Avoid creating a title element with default text like untitled or new page-1
3) Ensure every page has a unique title element
4) Brief but descriptive

Question 11

Meta description recommendations

Answer 11

1) Add to every page
2) Accurately summarize the page content
3) Use unique descriptions for each page

Question 12

Rich Results

Answer 12

Enhanced results in Google search with extra visual or interactive features

Question 13

Structured data

Answer 13

Code used to describe a webpages content better to search engines

Question 14

Structured data markup

Answer 14

Way of providing additional machine-readable information within a web page

Question 15

Schema

Answer 15

The type of code used for structured data markups

Question 16

Search console first steps

Answer 16

1) Add and verify website ownership.
2) Ensure Google can find and read your pages.
3) Review any mobile usability errors.
4) Consider submitting a sitemap.
5) Monitor your site’s performance.

Question 17

Sitemap

Answer 17

A file that provides information about the pages, videos, and other files on a site and the relationships between them.

Question 18

Popular search console reports

Answer 18

1) Overview page
2) Web search performance report
3) Links report
4) Coverage report
5) Manual actions report
6) Security Issues report

Question 19

Anchor text

Answer 19

The visible text in a hyperlink

Question 20

Backlink

Answer 20

A link that points to a website from another site

Question 21

No follow link

Answer 21

A link that features HTML code that tells search engines to ignore that link.