Optimize a Website's content for search engine optimization Flashcards
What will you learn?
1) How to optimise a website’s content.
2) Internal Linking
3) Optimise images for a website
4) Making a website mobile-friendly
5) Crafting compelling titles and meta descriptions
6) Google search console
7) Bing Webmaster tools
Website optimization recommendations
1) Make the website valuable and interesting
2) Know what visitors want and give it to them.
3) Act in a way that cultivates users’ trust
4) Make expertise and authoritativeness clear
5) Provide an appropriate amount of content for your subject.
Google search guidelines
1) Make sure the content is well-written and easy to follow.
2) Create content that is fresh and unique.
Google image’s best practices
1) Create a great user experience
2) Include descriptive titles, captions, and filenames
3) Use descriptive alt text
4) Optimise for speed
5)
Alt text
1) Text that describes an image
2) When writing alt text, focus on creating valuable, information-rich content that uses keywords appropriately.
Keyword stuffing alt text example
Puppy dog, baby dog pups, doggies litter retriever labrador dalmatian terrier cheap puppy food.
Clear alt text
Dalmatian puppy playing fetch
Webpage title element
Provides both the user and search engines with a page’stopic
Meta description
Provides the search engines a summary of what the page is about
Page title recommendations
1) Accurately describe the topic of the page’s content.
2) Avoid creating a title element with default text like untitled or new page-1
3) Ensure every page has a unique title element
4) Brief but descriptive
Meta description recommendations
1) Add to every page
2) Accurately summarize the page content
3) Use unique descriptions for each page
Rich Results
Enhanced results in Google search with extra visual or interactive features
Structured data
Code used to describe a webpages content better to search engines
Structured data markup
Way of providing additional machine-readable information within a web page
Schema
The type of code used for structured data markups
Search console first steps
1) Add and verify website ownership.
2) Ensure Google can find and read your pages.
3) Review any mobile usability errors.
4) Consider submitting a sitemap.
5) Monitor your site’s performance.
Sitemap
A file that provides information about the pages, videos, and other files on a site and the relationships between them.
Popular search console reports
1) Overview page
2) Web search performance report
3) Links report
4) Coverage report
5) Manual actions report
6) Security Issues report
Anchor text
The visible text in a hyperlink
Backlink
A link that points to a website from another site
No follow link
A link that features HTML code that tells search engines to ignore that link.
