Display Advertising

Question 1

Display advertising

Answer 1

Visual ad formats placed on websites or applications.

Question 2

Google Display Network

Answer 2

A group of more than 2 million websites, videos, and apps where display ads can appear.

Question 3

Google display ads

Answer 3

1) Uploaded
2) Responsive

Question 4

Benefits of responsive display ads

Answer 4

1) Use Google Ads software to optimise your ads
2) Have a broader reach
3) Use videos
4) Save time

Question 5

Responsive display ad best practices

Answer 5

1) Upload recommended number of assets.
2) Google recommends five headlines, five images, and five descriptions.
3) Create a unique and compelling copy.
4) Ensure the landing page keeps the customer experience cohesive.
5) Rotate new display ads every few weeks.
6)

Question 6

Ad fatigue

Answer 6

When your audience encounters your ads so often that they become bored and stop paying attention.

Question 7

Responsive display ads tips for images

Answer 7

1) Use images with a strong visual focus
2) Don’t overlay a logo, text, or button.
3) Make the product the focus of the image.
4) Ensure the background suits the product.

Question 8

What we covered?

Answer 8

1) Search Engine Marketing
2) Google ads in search
3) Setting a budget, bidding strategies, and keywords.
4) Creating a google search ad
5) Display advertising

Question 9

Ad group

Answer 9

A group of ads that a group of keywords organises.

Question 10

Automated bidding strategy

Answer 10

A Google Ads feature that automatically sets a bid for an ad based on the ad’s likelihood to result in a click or conversion that helps achieve a specific goal.

Question 11

Course Learnings

Answer 11

1) The customer persona
2) Four steps in the marketing funnel: awareness, Consideration, Conversion and loyalty.
3) How Google search works.
4) Keyword research
5) Site structure