Ask questions to make data-driven decision making Flashcards
Structured Thinking
The process of recognizing the current problem or situation, organizing available information, revealing gaps and opportunities, and identifying the options.
Problem
Determine what advertising method is best for reaching anywhere gaming repair’s target audience.
Problem
Determine what advertising method is best for reaching anywhere gaming repair’s target audience.
6 Common Types of Problems
1) Making predictions
2) Categorizing things
3) Spotting something unusual
4) Identifying themes
5) Discovering connections
6) Finding patterns
6 Common Types of Problems
1) Making predictions
2) Categorizing things
3) Spotting something unusual
4) Identifying themes
5) Discovering connections
6) Finding patterns
Making predictions
Using data to make an informed decision about how things may be in the future.
Categorizing things
Assigning information to different groups or clusters based on standard features.
Spotting something unusual
Identifying data that is different from the norm.
Identifying themes
Grouping categorized information into broader concepts.
Discovering connections
Finding similar challenges faced by different entities and combining data and insights to address them.
Finding patterns
Using historical data to understand what happened in the past and is therefore likely to happen again.
SMART Targets
Specific, Measurable, Action-oriented, Relevant, Time bond
Specific:
Specific questions are simple, significant, and focused on a single topic or a few closely related ideas.
Specific Questions Example?
1) Are kids getting enough exercise these days? (Poor example)
2) What percentage of kids achieve the recommended 60 Minutes of physical activity at least five days a week?
Measurable questions
Measurable questions can be quantified and assessed.
Measurable questions example
2) How many times was our video shared on social channels the first week it was posted?
Action-oriented questions
Action-oriented questions encourage change.
Action-oriented questions example
2) What design features will make our packaging easier to recycle?
Relevant Questions
Relevant questions matter, are essential and have significance to the problem you’re trying to solve.
Relevant questions example
1) Why does it matter that Pine Barren’s tree frogs started disappearing? ( Poor example)
2) What environmental factors changed in Durham North Carolina, between 1983 and 2004 that could cause Pine Barrens tree frogs to disappear from the Sandhills Regions?
Time Bound questions
Time-bound questions specify the time to be studied.
Fairness
Ensuring that your questions don’t create or reinforce bias
Fairness example
Unfair question and leading question example: These are the best sandwiches ever, aren’t they?
Cloud
A place to keep data online rather than a computer hard drive.
Data
A collection of facts
Data analysis
Can help us make more informed decisions
Data-Inspired decision-making
Explores different data sources to find out what they have in common.
Algorithm
A process or set of rules to be followed for a specific task.
Quantitative data
Specific and objective measures of numerical facts.
Qualitative data
Subjective or explanatory measures of qualities and characteristics.
2 Types of Data Presentation tools
1) Reports
2) Dashboards
Report
Static collection of data given to stakeholders periodically
Dashboard
Monitors live, incoming data