Digital Marketing and E-commerce Certification course Continuation Flashcards
Marketing Funnel
A Visual representation of the process through which people go from first learning about a brand to becoming loyal customers.
Target audience
The Group of people most likely to purchase a company’s products.
Difference between a customer journey and the marketing funnel.
A journey map adapts the customer’s perspective, but a funnel considers that same process from the position of the business.
Awareness tactics
Optimizing website content around specific search terms.
Paying to place digital ads on websites, social media, or video platforms.
Forming promotional partnerships with other brands or influencers.
Lead
A Potential customer who has interacted with a brand and shared personal information like an email address.
Conversion Tactics
Serve ads based on products and pages visited.
Blog posts, newsletters, webinars.
Sample, tools, trial memberships.
How to measure your Progress?
Measuring outcomes at each stage of the funnel allow you to find out what you’re doing right, what you’re doing wrong and where you could improve.
Metric
A quantifiable measurement is used to track and assess progress toward an objective.
Measuring awareness
Impressions
Reach
Frequency
Impressions
The Total number of times an ad appears on people’s screens.
Reach
The Total number of unique individuals who encounter an ad across their different devices.
Frequency
How many times each individual encounters an ad in a given timeframe?
Measuring Consideration
1) How often do customers search for your business online
2)Number of first-time visitors.
3) Number of pages per visitor.
4) How long do visitors spend on a page.
5) Emails or newsletter signup.
Conversion Tactics
1) Accurate Product descriptions.
2) Smooth checkout process
3) Clear Returns policy
4) Product-focused ads
5) organised website.
Loyalty tactics
1) Great Experience during and after purchase.
2) Follow-up emails.
3) Rewards Programs
4) Social media engagement
Conversion
When a potential customer takes a desired action, like making a purchase.
Measuring Conversion
1) Number of conversions
2) Time of conversion
3) Cost per conversion
4) Average number of touchpoints
5) Average order size
Cart abandonment
When a customer adds an item to their cart but doesn’t make a purchase.
Measuring loyalty
1) Rate of repeat purchases
2) Length of time between purchases
3)Number of orders per customer
4) Rate of account activation after sign-up
5) Engagement with reward programs.
Review
1) The Customer journey and how businesses use journey maps.
2) How can a customer journey map work together with marketing funnels?
3) Tactics businesses use to reach and engage with potential customers in the awareness and consideration stages.
4) ways to turn leads into loyal customers.
5) Measuring success throughout the funnel.
6) Improve the customer journey.
