Digital Marketing and E-commerce Certification course Continuation

Question 1

Marketing Funnel

Answer 1

A Visual representation of the process through which people go from first learning about a brand to becoming loyal customers.

Question 2

Target audience

Answer 2

The Group of people most likely to purchase a company’s products.

Question 3

Difference between a customer journey and the marketing funnel.

Answer 3

A journey map adapts the customer’s perspective, but a funnel considers that same process from the position of the business.

Question 4

Awareness tactics

Answer 4

Optimizing website content around specific search terms.
Paying to place digital ads on websites, social media, or video platforms.
Forming promotional partnerships with other brands or influencers.

Question 5

Lead

Answer 5

A Potential customer who has interacted with a brand and shared personal information like an email address.

Question 6

Conversion Tactics

Answer 6

Serve ads based on products and pages visited.
Blog posts, newsletters, webinars.
Sample, tools, trial memberships.

Question 7

How to measure your Progress?

Answer 7

Measuring outcomes at each stage of the funnel allow you to find out what you’re doing right, what you’re doing wrong and where you could improve.

Question 8

Metric

Answer 8

A quantifiable measurement is used to track and assess progress toward an objective.

Question 9

Measuring awareness

Answer 9

Impressions
Reach
Frequency

Question 10

Impressions

Answer 10

The Total number of times an ad appears on people’s screens.

Question 11

Reach

Answer 11

The Total number of unique individuals who encounter an ad across their different devices.

Question 12

Frequency

Answer 12

How many times each individual encounters an ad in a given timeframe?

Question 13

Measuring Consideration

Answer 13

1) How often do customers search for your business online
2)Number of first-time visitors.
3) Number of pages per visitor.
4) How long do visitors spend on a page.
5) Emails or newsletter signup.

Question 14

Conversion Tactics

Answer 14

1) Accurate Product descriptions.
2) Smooth checkout process
3) Clear Returns policy
4) Product-focused ads
5) organised website.

Question 15

Loyalty tactics

Answer 15

1) Great Experience during and after purchase.
2) Follow-up emails.
3) Rewards Programs
4) Social media engagement

Question 16

Conversion

Answer 16

When a potential customer takes a desired action, like making a purchase.

Question 17

Measuring Conversion

Answer 17

1) Number of conversions
2) Time of conversion
3) Cost per conversion
4) Average number of touchpoints
5) Average order size

Question 18

Cart abandonment

Answer 18

When a customer adds an item to their cart but doesn’t make a purchase.

Question 19

Measuring loyalty

Answer 19

1) Rate of repeat purchases
2) Length of time between purchases
3)Number of orders per customer
4) Rate of account activation after sign-up
5) Engagement with reward programs.

Question 20

Review

Answer 20

1) The Customer journey and how businesses use journey maps.
2) How can a customer journey map work together with marketing funnels?
3) Tactics businesses use to reach and engage with potential customers in the awareness and consideration stages.
4) ways to turn leads into loyal customers.
5) Measuring success throughout the funnel.
6) Improve the customer journey.