Attract and engage Customers Course-2

Question 1

What will you learn?

Answer 1

1) Customer personas
2) Marketing funnel#
3) Search engine Optimization (SEO)
4) Search engine Marketing (SEM)
5) Display advertising

Question 2

Customer Persona

Answer 2

Represents a group of people of similar people in a desirable audience.

Question 3

Customer persona

Answer 3

1) Who ( Characteristics)
2) Goal
3) Barrier

Question 4

Reasons to create customer personas

Answer 4

1) a Better understanding of the customer’s perspective.
2) Easier to create customised content.
3( Effective ad targeting.

Question 5

Reasons to create customer personas.

Answer 5

1) a Better understanding of the customer’s perspective.
2) Easier to create customised content.
3( Effective ad targeting.

Question 6

Ways to collect customer data

Answer 6

1) Review Customer data
2) Conduct customer interviews
3) Analyze web data
4) Send out survey

Question 7

Demographics

Answer 7

Information specific to customers, such as age, gender identity, income, family size, occupation, education, and location.

Question 8

Customer Demographics

Answer 8

Information specific to customers includes age, gender identity, income, family size, occupation, education, and location.

Question 9

Customer persona Goal

Answer 9

What the customer wants to achieve

Question 10

Customer persona barrier

Answer 10

What is preventing the customer from achieving their goal?

Question 11

Benefits of a marketing funnel

Answer 11

1) Consider the buyer’s journey
2) Optimise your marketing strategy
3) Increase the conversion rate.

Question 12

Awareness stage

Answer 12

When a potential customer fist becomes aware of the product or service.

Question 13

Strategies

Answer 13

Support the plan to achieve the marketing goal and tend to be more general ideas.

Question 14

Tactics

Answer 14

Actions taken to make the plan happen

Question 15

Awareness strategies and tactics

Answer 15

1) Search engine optimization
2) Search engine marketing

Question 16

Display ads

Answer 16

Graphic -based advertising such as photos, videos, or text.

Question 17

Social media marketing

Answer 17

Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn

Question 18

Social media advertising

Answer 18

Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn but paid

Question 19

Social media advertising

Answer 19

Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn, but paid

Question 20

Video Marketing

Answer 20

ads on youtube videos

Question 21

Influencer marketing

Answer 21

It is when you partner with a social media influencer and advertise your products to their followers.

Question 22

Content Marketing

Answer 22

A marketing technique that focuses on creating and distributing valuable content.

Question 23

Consideration stage

Answer 23

When you build interest in your product or service.

Question 24

Consideration strategies and tactics.

Answer 24

1) Unique selling proposition (USP)
2) Testimonials
3) Case studies
4) Remarketing ads
5) Webinars
6) Email Marketing
7) Social Media Marketing

Question 25

Conversion stage

Answer 25

The Process to get a potential customer to take a desired action.

Question 26

Conversion rate

Answer 26

The percentage of users or website visitors that take a desired action.

Question 27

Conversion strategies and tactics

Answer 27

1) Optimize the checkout process
2) Add better photos
3) Strengthen the copy.
4) Add Live chat
5) Pursue abandoned carts
6) Increase website speed
7) Offer a trial or money-back guarantee.
8) Experiment with A/B test

Question 28

Copy

Answer 28

Any written material that encourages a customer to buy a product or service.

Question 29

Conversion strategies and tactics

Answer 29

1) Optimize the checkout process
2) Add better photos
3) Strengthen the copy.
4) Add Live chat
5) Pursue abandoned carts
6) Increase website speed
7) Offer a trial or money-back guarantee.
8) Experiment with an A/B test

Question 30

A/b test

Answer 30

When you compare two versions of a webpage to determine which has the highest conversion rate.

Question 31

Loyalty stage

Answer 31

When customers become, repeat customers and brand advocates.

Question 32

Strategies and tactics to increase loyalty

Answer 32

1) Rewards Programs
2) Email Marketing
3) Social shares
4) Remarketing customers.
5) Encourage reviews
6) Birthday and anniversary offers
7) Freebies
8) Amusing confirmation messages.

Question 33

Review

Answer 33

1) Customer personas
2) Marketing funnel
3) Awareness
4) Consideration
5) Conversion
6) Loyality