Attract and engage Customers Course-2 Flashcards

1
Q

What will you learn?

A

1) Customer personas
2) Marketing funnel#
3) Search engine Optimization (SEO)
4) Search engine Marketing (SEM)
5) Display advertising

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2
Q

Customer Persona

A

Represents a group of people of similar people in a desirable audience.

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3
Q

Customer persona

A

1) Who ( Characteristics)
2) Goal
3) Barrier

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4
Q

Reasons to create customer personas

A

1) a Better understanding of the customer’s perspective.
2) Easier to create customised content.
3( Effective ad targeting.

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5
Q

Reasons to create customer personas.

A

1) a Better understanding of the customer’s perspective.
2) Easier to create customised content.
3( Effective ad targeting.

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6
Q

Ways to collect customer data

A

1) Review Customer data
2) Conduct customer interviews
3) Analyze web data
4) Send out survey

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7
Q

Demographics

A

Information specific to customers, such as age, gender identity, income, family size, occupation, education, and location.

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8
Q

Customer Demographics

A

Information specific to customers includes age, gender identity, income, family size, occupation, education, and location.

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9
Q

Customer persona Goal

A

What the customer wants to achieve

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10
Q

Customer persona barrier

A

What is preventing the customer from achieving their goal?

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11
Q

Benefits of a marketing funnel

A

1) Consider the buyer’s journey
2) Optimise your marketing strategy
3) Increase the conversion rate.

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12
Q

Awareness stage

A

When a potential customer fist becomes aware of the product or service.

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13
Q

Strategies

A

Support the plan to achieve the marketing goal and tend to be more general ideas.

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14
Q

Tactics

A

Actions taken to make the plan happen

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15
Q

Awareness strategies and tactics

A

1) Search engine optimization
2) Search engine marketing

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16
Q

Display ads

A

Graphic -based advertising such as photos, videos, or text.

17
Q

Social media marketing

A

Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn

18
Q

Social media advertising

A

Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn but paid

19
Q

Social media advertising

A

Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn, but paid

20
Q

Video Marketing

A

ads on youtube videos

21
Q

Influencer marketing

A

It is when you partner with a social media influencer and advertise your products to their followers.

22
Q

Content Marketing

A

A marketing technique that focuses on creating and distributing valuable content.

23
Q

Consideration stage

A

When you build interest in your product or service.

24
Q

Consideration strategies and tactics.

A

1) Unique selling proposition (USP)
2) Testimonials
3) Case studies
4) Remarketing ads
5) Webinars
6) Email Marketing
7) Social Media Marketing

25
Conversion stage
The Process to get a potential customer to take a desired action.
26
Conversion rate
The percentage of users or website visitors that take a desired action.
27
Conversion strategies and tactics
1) Optimize the checkout process 2) Add better photos 3) Strengthen the copy. 4) Add Live chat 5) Pursue abandoned carts 6) Increase website speed 7) Offer a trial or money-back guarantee. 8) Experiment with A/B test
28
Copy
Any written material that encourages a customer to buy a product or service.
29
Conversion strategies and tactics
1) Optimize the checkout process 2) Add better photos 3) Strengthen the copy. 4) Add Live chat 5) Pursue abandoned carts 6) Increase website speed 7) Offer a trial or money-back guarantee. 8) Experiment with an A/B test
30
A/b test
When you compare two versions of a webpage to determine which has the highest conversion rate.
31
Loyalty stage
When customers become, repeat customers and brand advocates.
32
Strategies and tactics to increase loyalty
1) Rewards Programs 2) Email Marketing 3) Social shares 4) Remarketing customers. 5) Encourage reviews 6) Birthday and anniversary offers 7) Freebies 8) Amusing confirmation messages.
33
Review
1) Customer personas 2) Marketing funnel 3) Awareness 4) Consideration 5) Conversion 6) Loyality