Attract and engage Customers Course-2 Flashcards
What will you learn?
1) Customer personas
2) Marketing funnel#
3) Search engine Optimization (SEO)
4) Search engine Marketing (SEM)
5) Display advertising
Customer Persona
Represents a group of people of similar people in a desirable audience.
Customer persona
1) Who ( Characteristics)
2) Goal
3) Barrier
Reasons to create customer personas
1) a Better understanding of the customer’s perspective.
2) Easier to create customised content.
3( Effective ad targeting.
Reasons to create customer personas.
1) a Better understanding of the customer’s perspective.
2) Easier to create customised content.
3( Effective ad targeting.
Ways to collect customer data
1) Review Customer data
2) Conduct customer interviews
3) Analyze web data
4) Send out survey
Demographics
Information specific to customers, such as age, gender identity, income, family size, occupation, education, and location.
Customer Demographics
Information specific to customers includes age, gender identity, income, family size, occupation, education, and location.
Customer persona Goal
What the customer wants to achieve
Customer persona barrier
What is preventing the customer from achieving their goal?
Benefits of a marketing funnel
1) Consider the buyer’s journey
2) Optimise your marketing strategy
3) Increase the conversion rate.
Awareness stage
When a potential customer fist becomes aware of the product or service.
Strategies
Support the plan to achieve the marketing goal and tend to be more general ideas.
Tactics
Actions taken to make the plan happen
Awareness strategies and tactics
1) Search engine optimization
2) Search engine marketing
Display ads
Graphic -based advertising such as photos, videos, or text.
Social media marketing
Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn
Social media advertising
Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn but paid
Social media advertising
Posts on any social media platforms, such as Facebook, Instagram, or LinkedIn, but paid
Video Marketing
ads on youtube videos
Influencer marketing
It is when you partner with a social media influencer and advertise your products to their followers.
Content Marketing
A marketing technique that focuses on creating and distributing valuable content.
Consideration stage
When you build interest in your product or service.
Consideration strategies and tactics.
1) Unique selling proposition (USP)
2) Testimonials
3) Case studies
4) Remarketing ads
5) Webinars
6) Email Marketing
7) Social Media Marketing
Conversion stage
The Process to get a potential customer to take a desired action.
Conversion rate
The percentage of users or website visitors that take a desired action.
Conversion strategies and tactics
1) Optimize the checkout process
2) Add better photos
3) Strengthen the copy.
4) Add Live chat
5) Pursue abandoned carts
6) Increase website speed
7) Offer a trial or money-back guarantee.
8) Experiment with A/B test
Copy
Any written material that encourages a customer to buy a product or service.
Conversion strategies and tactics
1) Optimize the checkout process
2) Add better photos
3) Strengthen the copy.
4) Add Live chat
5) Pursue abandoned carts
6) Increase website speed
7) Offer a trial or money-back guarantee.
8) Experiment with an A/B test
A/b test
When you compare two versions of a webpage to determine which has the highest conversion rate.
Loyalty stage
When customers become, repeat customers and brand advocates.
Strategies and tactics to increase loyalty
1) Rewards Programs
2) Email Marketing
3) Social shares
4) Remarketing customers.
5) Encourage reviews
6) Birthday and anniversary offers
7) Freebies
8) Amusing confirmation messages.
Review
1) Customer personas
2) Marketing funnel
3) Awareness
4) Consideration
5) Conversion
6) Loyality
