Attract and engage Customers-week2 Flashcards
What you will learn.
1) How the google search engine works
2) Search engine results pages (SERPs)
3) Search engine optimization (SEO)
4) Keyword research
5) Website structure
Main Processes of a search engine
1) Crawling
2) Indexing
3) Serving
Search engine
Software that locates information on a search query.
Crawling
The Process of finding new or updated pages.
A Page URL is the web address, such as:
www.example.com/blog
Algorithm
Automated software that helps locate information to answer a user’s query.
2) The purpose of the search algorithm is to deliver the best results for a search.
What is an algorithm?
Generally speaking, an algorithm is just a set of instructions for solving a problem or accomplishing a task.
Key Factors
1) Meaning of the query
2) Relevance of web pages
3) quality of content
4) Usability of webpages
5) Context and settings
Query
The Words are typed into a google search bar.
2) The search algorithm needs to establish what the user is searching for. In other words, the intent behind the query.
Keyword
People use a word, or multiple words, to find information, products, or services online.
Web-page ranking factor
The webpage that has a better user experience may perform better.
Search Results
Information such as their location, past search history, and search settings help the search algorithm deliver relevant and valuable results.
Search engine results page (SERPs)
Appear whenever someone performs a search query
SERPs features
1) Featured snippet
2) Rich Results
3) Images
4) videos
5) Local results
Search engine optimization (SEO)
The Process of increasing the visibility of website pages on search engines to attract more relevant traffic.
Some SEO Tasks
1) Review website content or structure.
2) Technical website development.
3) Content Development.
4) Keyword research
Pre-SEO work
1) Know your website or organisation’s goals
2) Know the customers
3)Brainstorm content for people first
4) Great SEO-marketers don’t create content for google search results first. They create content for people first, google second.
Pre-SEO work
1) Know your website or organisation’s goals
2) Know the customers
3)Brainstorm content for people first
4) Great SEO marketers don’t create content for google search results first. They create content for people first, google second.
5) Know your competitors well
Bounce Rate
The per cent of visitors view one page and then leave the site.
Breadcrumbs
A row of internal links at the top or bottom of the webpage allows visitors to navigate back to a previous section or home page quickly. They are also known as breadcrumb trials.
Broken link
A link that leads to a webpage that no longer exists. For example, the webpage may have been deleted, or the content may have been moved to a different location.
Crawl
The process of looking for new or updated web pages. Google discovers URLs by following links, reading sitemaps, and many other means.
Domain
The core part of a website’s URL, or internet address. For example, in the URL www.Google.com/ads, the domain name is google.com.
Googlebot
The generic name of google’s crawler
Google knowledge panels
Information boxes appear on google when you search for people, places, organisations, or things that are available in google’s knowledge database.
Index
Google stores all webpages that it knows about in its index (Similar to the index in the back of a book). The index entry for each page describes that page’s content and location (URL).
Keyword Research
The Process of finding terms and phrases that potential customers are typing in search engines.
Meta description
Provides the search engines with a summary of what the page is about. In some situations, this description is used in the snippet shown in search results.
Mobile-Friendly
A webpage that is designed to load quickly and render well on a phone screen.
Organic search
Unpaid results a search engine produces when a search is performed.
Rank
A webpage’s position in the search engine results pages (SERPs), is determined by an algorithm.
Rich Results
Enhanced results in google search with extra visual or interactive features.
Search algorithm
An automated process that helps locate information to answer a user’s query.
Sitemap
A file where you provide information about the pages, videos, and other files on your site and the relationships between them. Search engines like google read this file to crawl your site more efficiently.
Structured data
Code is used to describe better a webpage’s content to search engines.
Sub-domain
The subset of a larger domain is used to organize an existing website into a different page URL. Subdomains are usually found at the beginning of a URL. For example, support. google.com is a subdomain of google.com.
URL
The address of a webpage or file on the internet. For example, www.google.com.
Web-Page Title
Provides users and search engines with the topic of a particular page.
404 Page
A page that informs the user that the webpage they were trying to visit does not exist.
Keywords
Search terms people use to find information, products, or services online.
Keyword stuffing
The Practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in the search results.
Keyword stuffing example
We sell custom candles. Our custom candles are handmade. Contact a custom candle specialist if you are thinking of buying a custom candle.
Reasons to plan out a website structure
1) Assists the search engine crawlers
2) Consistent and Readable URL structure
3) Improves user experience
Website structure and navigation tips
1) Use HTTPS:// whenever possible
2) Create a navigational page for users
3) Show useful 404 pages
4) Make website navigation crawler friendly
HTTPS
An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site.
Review
1) How search engines work
2) How Google ranks websites
3) Organisation of the SERPs
4) Search engine Optimization
5) Keywords
6) Website structure and navigation
Google Business Profile
A tool that allows local businesses to tailor how their information appears on google search and google maps.
Webpage title element
Text that provides users and search engines with a page’s topic.
