Attract and engage Customers-week2

Question 1

What you will learn.

Answer 1

1) How the google search engine works
2) Search engine results pages (SERPs)
3) Search engine optimization (SEO)
4) Keyword research
5) Website structure

Question 2

Main Processes of a search engine

Answer 2

1) Crawling
2) Indexing
3) Serving

Question 3

Search engine

Answer 3

Software that locates information on a search query.

Question 4

Crawling

Answer 4

The Process of finding new or updated pages.

Question 5

A Page URL is the web address, such as:

Answer 5

www.example.com/blog

Question 6

Algorithm

Answer 6

Automated software that helps locate information to answer a user’s query.
2) The purpose of the search algorithm is to deliver the best results for a search.

Question 7

What is an algorithm?

Answer 7

Generally speaking, an algorithm is just a set of instructions for solving a problem or accomplishing a task.

Question 8

Key Factors

Answer 8

1) Meaning of the query
2) Relevance of web pages
3) quality of content
4) Usability of webpages
5) Context and settings

Question 9

Query

Answer 9

The Words are typed into a google search bar.
2) The search algorithm needs to establish what the user is searching for. In other words, the intent behind the query.

Question 10

Keyword

Answer 10

People use a word, or multiple words, to find information, products, or services online.

Question 11

Web-page ranking factor

Answer 11

The webpage that has a better user experience may perform better.

Question 12

Search Results

Answer 12

Information such as their location, past search history, and search settings help the search algorithm deliver relevant and valuable results.

Question 13

Search engine results page (SERPs)

Answer 13

Appear whenever someone performs a search query

Question 14

SERPs features

Answer 14

1) Featured snippet
2) Rich Results
3) Images
4) videos
5) Local results

Question 15

Search engine optimization (SEO)

Answer 15

The Process of increasing the visibility of website pages on search engines to attract more relevant traffic.

Question 16

Some SEO Tasks

Answer 16

1) Review website content or structure.
2) Technical website development.
3) Content Development.
4) Keyword research

Question 17

Pre-SEO work

Answer 17

1) Know your website or organisation’s goals
2) Know the customers
3)Brainstorm content for people first
4) Great SEO-marketers don’t create content for google search results first. They create content for people first, google second.

Question 18

Pre-SEO work

Answer 18

1) Know your website or organisation’s goals
2) Know the customers
3)Brainstorm content for people first
4) Great SEO marketers don’t create content for google search results first. They create content for people first, google second.
5) Know your competitors well

Question 19

Bounce Rate

Answer 19

The per cent of visitors view one page and then leave the site.

Question 20

Breadcrumbs

Answer 20

A row of internal links at the top or bottom of the webpage allows visitors to navigate back to a previous section or home page quickly. They are also known as breadcrumb trials.

Question 21

Broken link

Answer 21

A link that leads to a webpage that no longer exists. For example, the webpage may have been deleted, or the content may have been moved to a different location.

Question 22

Crawl

Answer 22

The process of looking for new or updated web pages. Google discovers URLs by following links, reading sitemaps, and many other means.

Question 23

Domain

Answer 23

The core part of a website’s URL, or internet address. For example, in the URL www.Google.com/ads, the domain name is google.com.

Question 24

Googlebot

Answer 24

The generic name of google’s crawler

Question 25

Google knowledge panels

Answer 25

Information boxes appear on google when you search for people, places, organisations, or things that are available in google's knowledge database.

Question 26

Index

Answer 26

Google stores all webpages that it knows about in its index (Similar to the index in the back of a book). The index entry for each page describes that page's content and location (URL).

Question 27

Keyword Research

Answer 27

The Process of finding terms and phrases that potential customers are typing in search engines.

Question 28

Meta description

Answer 28

Provides the search engines with a summary of what the page is about. In some situations, this description is used in the snippet shown in search results.

Question 29

Mobile-Friendly

Answer 29

A webpage that is designed to load quickly and render well on a phone screen.

Question 30

Organic search

Answer 30

Unpaid results a search engine produces when a search is performed.

Question 31

Rank

Answer 31

A webpage's position in the search engine results pages (SERPs), is determined by an algorithm.

Question 32

Rich Results

Answer 32

Enhanced results in google search with extra visual or interactive features.

Question 33

Search algorithm

Answer 33

An automated process that helps locate information to answer a user's query.

Question 34

Sitemap

Answer 34

A file where you provide information about the pages, videos, and other files on your site and the relationships between them. Search engines like google read this file to crawl your site more efficiently.

Question 35

Structured data

Answer 35

Code is used to describe better a webpage's content to search engines.

Question 36

Sub-domain

Answer 36

The subset of a larger domain is used to organize an existing website into a different page URL. Subdomains are usually found at the beginning of a URL. For example, support. google.com is a subdomain of google.com.

Question 37

URL

Answer 37

The address of a webpage or file on the internet. For example, www.google.com.

Question 38

Web-Page Title

Answer 38

Provides users and search engines with the topic of a particular page.

Question 39

404 Page

Answer 39

A page that informs the user that the webpage they were trying to visit does not exist.

Question 40

Keywords

Answer 40

Search terms people use to find information, products, or services online.

Question 41

Keyword stuffing

Answer 41

The Practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in the search results.

Question 42

Keyword stuffing example

Answer 42

We sell custom candles. Our custom candles are handmade. Contact a custom candle specialist if you are thinking of buying a custom candle.

Question 43

Reasons to plan out a website structure

Answer 43

1) Assists the search engine crawlers 2) Consistent and Readable URL structure 3) Improves user experience

Question 44

Website structure and navigation tips

Answer 44

1) Use HTTPS:// whenever possible 2) Create a navigational page for users 3) Show useful 404 pages 4) Make website navigation crawler friendly

Question 45

HTTPS

Answer 45

An internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site.

Question 46

Review

Answer 46

1) How search engines work 2) How Google ranks websites 3) Organisation of the SERPs 4) Search engine Optimization 5) Keywords 6) Website structure and navigation

Question 47

Google Business Profile

Answer 47

A tool that allows local businesses to tailor how their information appears on google search and google maps.

Question 48

Webpage title element

Answer 48

Text that provides users and search engines with a page's topic.