Glossary Flashcards
Agency
An Outside partner that fulfils a company’s digital marketing and advertising needs.
Business-to-business (B2B)
Refers to when businesses sell products or services to other businesses ( when businesses purchase from each other)
Business-to-consumer (B2C)
Refers to when businesses sell products or services to consumers (when consumers purchase from businesses)
Consumer-to-business (C2B)
Refers to when individuals (consumers) sell products or services to businesses ( when businesses purchase from consumers)
Consumer-to-consumer(C2C)
Refers to when individuals (consumers) sell products or services to other consumers( when consumers purchase from each other)
Digital Channel
Any communication method or platform a business can use to reach their target audience online
Digital Marketing
The Practice of reaching consumers online through digital channels to turn them into customers.
E-Commerce
The Buying and selling of goods or services using the internet
Engagement Marketing
Refer to experiential marketing
Experiential Marketing
The process of encouraging consumers only to purchase a brand or product but to experience it
Influencer Marketing
The process of enlisting influential people to endorse or mention a brand or product to their followers on social media
In-house
Within a single company
Social media marketing
The Process of creating different social media platforms to drive engagement and promote a business or product
Transferable skills
Skills from other areas that can help someone progress a career in marketing.
Pain Points
Specific problems customers and potential customers want to solve