Glossary Flashcards

1
Q

Agency

A

An Outside partner that fulfils a company’s digital marketing and advertising needs.

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2
Q

Business-to-business (B2B)

A

Refers to when businesses sell products or services to other businesses ( when businesses purchase from each other)

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3
Q

Business-to-consumer (B2C)

A

Refers to when businesses sell products or services to consumers (when consumers purchase from businesses)

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4
Q

Consumer-to-business (C2B)

A

Refers to when individuals (consumers) sell products or services to businesses ( when businesses purchase from consumers)

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5
Q

Consumer-to-consumer(C2C)

A

Refers to when individuals (consumers) sell products or services to other consumers( when consumers purchase from each other)

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6
Q

Digital Channel

A

Any communication method or platform a business can use to reach their target audience online

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7
Q

Digital Marketing

A

The Practice of reaching consumers online through digital channels to turn them into customers.

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8
Q

E-Commerce

A

The Buying and selling of goods or services using the internet

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9
Q

Engagement Marketing

A

Refer to experiential marketing

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10
Q

Experiential Marketing

A

The process of encouraging consumers only to purchase a brand or product but to experience it

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11
Q

Influencer Marketing

A

The process of enlisting influential people to endorse or mention a brand or product to their followers on social media

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12
Q

In-house

A

Within a single company

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13
Q

Social media marketing

A

The Process of creating different social media platforms to drive engagement and promote a business or product

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14
Q

Transferable skills

A

Skills from other areas that can help someone progress a career in marketing.

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15
Q

Pain Points

A

Specific problems customers and potential customers want to solve

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16
Q

Customer Journey

A

The path you take from learning about a product to answering your questions to making a purchase.

17
Q

TouchPoint

A

Each interaction with a brand during a Purchase Journey

18
Q

Customer Journey Map

A

A visualization of the touchpoints a typical customer encounters along their purchase journey.