Operations Management Within A Business Environment Flashcards
What are business operations?
The activities that a business does in order to grow in value and generate more revenue.
Examples of operations management objectives
Cost and volume targets
Quality targets
Efficiency and flexibility targets
Environmental targets
Productivity targets
Factors impacting operations objectives
Size and legal status of the business
Other objectives
State of the economy
Government
MPC
Legislation
Why is it important to set SMART objectives?
To focus the business’ efforts and increase the chance of achieving their objectives.
Added value
The process of making a product/service worth more than the cost of making it.
(The difference between the price of the good and the cost of the inputs involved in making it)
Ways of adding value
Building a brand
Delivering excellent service
Product features and benefits
Offering convenience
Benefits of adding value
Charging a higher price
Creating a point of difference from the competition
Protection from competitors trying to steal customers by charging lower prices
Focusing a business more closely on its target market segment