Olympic park london Flashcards
rebranding case study
example of place making process (define placemaking)
Placemaking is the collective and collaborative process of rebranding an area. This can involve the regeneration and reimagining of spaces. The aim is to create a sustainable, well-designed place that meets the needs of the community and improves quality of life. It is centered around the people, with the goal of also attracting inward investment.
Why did the place need to be rebranded ?
-lots of abandoned industrial sites
-Bad GCSE grades
-High poverty rate
-Average weekly income 500-600£ other areas in UK have up £800
-industrial wastelands,
-higher than average unemployment than the rest of London and More than 46,000 people worked in the Olympic Park/Village after - 10% of whom were previously unemployed. The games created an additional 179,000 jobs afterwards.
-higher deprivation and poverty for the people that lived there faced deindustrialisation in the 20th century
Strategies
-improving place perception/identity over 900 million people watched olympic game opening ceremony internationally
-Attracted investors and visitors gave better perception of the area
Economic impacts
-The Olympics brought more than £9bn of investment to east London, much of which went into transport.
-International quarter was developed businesses were attracted, and 25,000 jobs were created by FCA- financial conduct authority
-Development of westfield- created 10,000 permanent jobs, has 50 million yearly visitors made 7.4 billion from retail
-Good public transport recently the elizabeth line was created 2022 and 80% of people accessed westfield via public transport
-ALL of the Olympic venues have been sold. The final building to be sold off was the £300m media centre, which will now primarily house Infinity – a data company who want to store information for large corporations
Housing
-Olympic village turned into 2800 flats and apartment . Eventually the whole Olympic Parkland will become five new neighbourhoods housing 8,000 people.
-International quater had 700 homes
-UCL built a compass for 4000 students
Education and sports
-New secondary school was created Chobham academy
-Aquatic centre became open to the public 50m long pool
-The stadium held Ticketed events and open to schools
Environmentally
-The urban wasteland of the Lower Lea Valley was cleaned up, with soil being cleaned on site.
-The Olympic Site was built largely on 560 acres of brownfield land, property that had been neglected, unused, and contaminated.
-Researchers helped choose sustainable & biodiverse vegetation suited to an urban environment, including 4,000 trees, 74,000 plants and 60,000 bulbs and 300,000 wetland plants
-Also lots of green open spaces were created
Negatives of regeneration project
-Lots of the homes were unaffordable 60,000£
-Lots people were displaced because of it
-8.7 billion of tax payers money 5 billion spent over budget
-Lots of negative impacts on the environment 3.3 million tons of CO2 released
-Wild life relocated
-Lots of materials from overseas
-Existing businesses had to move, including, a salmon-smoking factory with 50 employees
-Properties for poorer people had to be demolished to make way for the site, 450 Housing Association flats were torn down for example.
-Demographic Changes more high level people moved in there
players
National Government- Funding and Policy Support and making Olympic Delivery Authority
local government:London Legacy Development Corporation (LLDC): Created by the Mayor of London, the LLDC is responsible for the long-term planning, development, and management of the Queen Elizabeth Olympic Park and its surrounding areas.
Private Developers and Investors Development Projects and activity
Architects and Urban Planners : The design of legacy venues, such as the London Aquatics Centre by Zaha Hadid and the Olympic Stadium (now London Stadium), focused on their post-Games use to ensure long-term benefits.
West Ham
