Offerings Flashcards

1
Q

How may you classify offerings based on frequency of purchase

A

Convenience ptoducts are bought frequently, shopping products less, specialty products rarely and unsoght never

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2
Q

What is a core proposition in the three levels of an offering

A

The benefit, problem solving or advantage the offering provides

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3
Q

What is the embodied proposition in the three levels of an offering model

A

The actual product and features fulfilling the desire

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4
Q

What is the augmented proposition in the three levels of an offering model

A

Expanded product like additional services warranties etc

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5
Q

State the stages in the product lifecycle

A

Development, introduction, growth, maturity and decline

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6
Q

What are the criticisms of the product life cycle model

A

Dont know where you at and shocks can suddenly vhange the landscape

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7
Q

Explain diffusion theory

A

That diferent types if customers tend to adopt the offering at diferent rates wich roughly resembles half a notmal distribution. (%) 2 innovators 13 early adopters 34 early majority 34 late majority and 16 laggers

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