Offerings Flashcards
How may you classify offerings based on frequency of purchase
Convenience ptoducts are bought frequently, shopping products less, specialty products rarely and unsoght never
What is a core proposition in the three levels of an offering
The benefit, problem solving or advantage the offering provides
What is the embodied proposition in the three levels of an offering model
The actual product and features fulfilling the desire
What is the augmented proposition in the three levels of an offering model
Expanded product like additional services warranties etc
State the stages in the product lifecycle
Development, introduction, growth, maturity and decline
What are the criticisms of the product life cycle model
Dont know where you at and shocks can suddenly vhange the landscape
Explain diffusion theory
That diferent types if customers tend to adopt the offering at diferent rates wich roughly resembles half a notmal distribution. (%) 2 innovators 13 early adopters 34 early majority 34 late majority and 16 laggers