Markeging Ethics Flashcards
How should you market to children
In a way that makes the parents feel in control
Is the same quality standard enforced for products and services
No, services are not so often quality controlled
When should a product be recalled
When a serious injury or illness may be caused by a product or rumors of such start to spread. Also when there might be some mislabeling that causes risky miss information or there is risk for an ecploit
What is price gouging
Setting prices unreasonably high
What is the difference between universalism and cultural relativism
To follow universal “human right” or to follow the norms of a location. Is it okay for a business to bribe in Russian?
What are the American marketing associations rules for ethical marketing
Do no harm, foster trust in the marketing system aka don’t deceive , embrace virues
What are the two dimensions of ethical marketing
Moral philosophy and social norms
What ate teleological moral arguments
Arguments that focus on outcomes, utilitarian
What are deontological moral arguments
Duty ethics that focus on what should be done based on norm or personal experience
Name some virtues in marketing
Integrity, transparency, fairness and respect
What is the a more sustainable tole of marketers than to ptovide customers needs
To provide the needs of all stakeholders. Understand the social context
What dimentions are tyere to corporate sustainability
Economy, ecology and the social
Name some examples of green washing
Failing to provide evidence of stated good actions, vague language, false labels, stating irrelevant facts to dillude and device and lastly doing the minimum to be least bad
