Digital and Social Media Marketing Flashcards
Digital marketing is only used to message ability to fufill customers needs
No, the are also used to anticipate needs
What is social marketing
Marketing where the benefit is less for the marketer and more for society at large
How has social media changed the marketing landscape
It shifts power and control over the perceptions to the consumers as they freely share their opinion of the brand
What is the winning research strategy of digital marketing leaders
To not plan to much ahead and instead test the viability of different markets through limited releases, small campaigns and co creating prototypes with early adopters
What is the successful digital businesses attitude towards risk
84% say they have a risk averse culture but the biggest such as google and amazon are more risk loving with fail fast forward and facebooks build fast and break things
How are most digital businesses structured
They are generally unconventionally aggregated and have only on budget for digital scaling
Name some internet advertising formats
Banner adverts (paying for space on website), online sponsorships, searches, Lead generation, classifieds and auctions, rich media and digital video advertising
What is lead generation
Pay a fee for referring, recommending or providing contact information about the marketer to relevant potential customer
What are classified and auctions in the context of e marketing
To pay a company to list the marketers good on f.ex real estate listings
What is rich media
To interact and observe the good through f.ex AR or some more ways to get a good overview
Internet adverts are comparatively expensive
False
Internet adverts can never be updated
False
Internet adverst are seen as intrusive
True
What are the affect of bots on internet adverts
As you cannot know if it is a bot you risk paying for adverts to false people. 50 million daras are lost each day on this.
Name some instances of SEM (search engine marketing)
payed listings, contextual search, payed inclusion and site optimization