Digital and Social Media Marketing Flashcards
Digital marketing is only used to message ability to fufill customers needs
No, the are also used to anticipate needs
What is social marketing
Marketing where the benefit is less for the marketer and more for society at large
How has social media changed the marketing landscape
It shifts power and control over the perceptions to the consumers as they freely share their opinion of the brand
What is the winning research strategy of digital marketing leaders
To not plan to much ahead and instead test the viability of different markets through limited releases, small campaigns and co creating prototypes with early adopters
What is the successful digital businesses attitude towards risk
84% say they have a risk averse culture but the biggest such as google and amazon are more risk loving with fail fast forward and facebooks build fast and break things
How are most digital businesses structured
They are generally unconventionally aggregated and have only on budget for digital scaling
Name some internet advertising formats
Banner adverts (paying for space on website), online sponsorships, searches, Lead generation, classifieds and auctions, rich media and digital video advertising
What is lead generation
Pay a fee for referring, recommending or providing contact information about the marketer to relevant potential customer
What are classified and auctions in the context of e marketing
To pay a company to list the marketers good on f.ex real estate listings
What is rich media
To interact and observe the good through f.ex AR or some more ways to get a good overview
Internet adverts are comparatively expensive
False
Internet adverts can never be updated
False
Internet adverst are seen as intrusive
True
What are the affect of bots on internet adverts
As you cannot know if it is a bot you risk paying for adverts to false people. 50 million daras are lost each day on this.
Name some instances of SEM (search engine marketing)
payed listings, contextual search, payed inclusion and site optimization
What are payed listings
Ads that apear on top or on the side of the main search results
What is contextual search in the context of search engine marketing
Paying for ad space on websites based on if the words fit the message
What are payed inclusions in an SEM context
To pay some search engines for the results to apear
What is site optimization in a search engine market context
The inverse of contextual search, optimizing your site to be highly ranked by the search engines. An example is to use key words.
When you have submitted to recive an email newsletter that contract is binding and you will have to make due with a clogged mailbox
No, not in the EU, there is a law that requires the ability to opt out.
Are percentage or cash discounts more effective according to a study of email adverts
Percentage discounts, 40% more likely to click and 50% more likely to convert
How do you evaluate the effectiveness of social media marketing
Set campaign objectives, and see check how investing in SMM correlates to different KPIs
What are the top b2b content marketing tactics
in order, social media posts, case studies, videos, e books and “white papers?” and lastly infographics
What is the key to successful content marketing
Balancing the needs of the brand with the needs of the receiver
When a lot of information is available consumers become less price sensitive
True, traffic to comparison sites decreases
Consumers only search for information about a product at purchase
False
Location based advertising is accurate
False, it is often generic and falsifiable with VPNs
What is crowdsourcing
Taking a task performed by employees and having it co created by consumer
Give an example of crowdsourcing routine activities
Using captchas to train AIs and prevent bots from accessing stuff.
How many will participate i crowdsourcing when on a website
90 will consume the content, 9 percent will engage partially and 1% will engage fully
What ethical considerations should be undertaken upon digital marketing
Questions about ownership, legal jurisdiction, permissions (privacy), security and accessability
