Digital and Social Media Marketing Flashcards

1
Q

Digital marketing is only used to message ability to fufill customers needs

A

No, the are also used to anticipate needs

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2
Q

What is social marketing

A

Marketing where the benefit is less for the marketer and more for society at large

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3
Q

How has social media changed the marketing landscape

A

It shifts power and control over the perceptions to the consumers as they freely share their opinion of the brand

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4
Q

What is the winning research strategy of digital marketing leaders

A

To not plan to much ahead and instead test the viability of different markets through limited releases, small campaigns and co creating prototypes with early adopters

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5
Q

What is the successful digital businesses attitude towards risk

A

84% say they have a risk averse culture but the biggest such as google and amazon are more risk loving with fail fast forward and facebooks build fast and break things

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6
Q

How are most digital businesses structured

A

They are generally unconventionally aggregated and have only on budget for digital scaling

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7
Q

Name some internet advertising formats

A

Banner adverts (paying for space on website), online sponsorships, searches, Lead generation, classifieds and auctions, rich media and digital video advertising

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8
Q

What is lead generation

A

Pay a fee for referring, recommending or providing contact information about the marketer to relevant potential customer

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9
Q

What are classified and auctions in the context of e marketing

A

To pay a company to list the marketers good on f.ex real estate listings

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10
Q

What is rich media

A

To interact and observe the good through f.ex AR or some more ways to get a good overview

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11
Q

Internet adverts are comparatively expensive

A

False

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12
Q

Internet adverts can never be updated

A

False

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13
Q

Internet adverst are seen as intrusive

A

True

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14
Q

What are the affect of bots on internet adverts

A

As you cannot know if it is a bot you risk paying for adverts to false people. 50 million daras are lost each day on this.

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15
Q

Name some instances of SEM (search engine marketing)

A

payed listings, contextual search, payed inclusion and site optimization

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16
Q

What are payed listings

A

Ads that apear on top or on the side of the main search results

17
Q

What is contextual search in the context of search engine marketing

A

Paying for ad space on websites based on if the words fit the message

18
Q

What are payed inclusions in an SEM context

A

To pay some search engines for the results to apear

19
Q

What is site optimization in a search engine market context

A

The inverse of contextual search, optimizing your site to be highly ranked by the search engines. An example is to use key words.

20
Q

When you have submitted to recive an email newsletter that contract is binding and you will have to make due with a clogged mailbox

A

No, not in the EU, there is a law that requires the ability to opt out.

21
Q

Are percentage or cash discounts more effective according to a study of email adverts

A

Percentage discounts, 40% more likely to click and 50% more likely to convert

22
Q

How do you evaluate the effectiveness of social media marketing

A

Set campaign objectives, and see check how investing in SMM correlates to different KPIs

23
Q

What are the top b2b content marketing tactics

A

in order, social media posts, case studies, videos, e books and “white papers?” and lastly infographics

24
Q

What is the key to successful content marketing

A

Balancing the needs of the brand with the needs of the receiver

25
Q

When a lot of information is available consumers become less price sensitive

A

True, traffic to comparison sites decreases

26
Q

Consumers only search for information about a product at purchase

A

False

27
Q

Location based advertising is accurate

A

False, it is often generic and falsifiable with VPNs

28
Q

What is crowdsourcing

A

Taking a task performed by employees and having it co created by consumer

29
Q

Give an example of crowdsourcing routine activities

A

Using captchas to train AIs and prevent bots from accessing stuff.

30
Q

How many will participate i crowdsourcing when on a website

A

90 will consume the content, 9 percent will engage partially and 1% will engage fully

31
Q

What ethical considerations should be undertaken upon digital marketing

A

Questions about ownership, legal jurisdiction, permissions (privacy), security and accessability