This class was created by Brainscape user Alexander Fransson. Visit their profile to learn more about the creator.
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Decks in this class (17)
Intro
What is the main focus of marketing,
What are the four ps of the marke...,
What is the official definition o...
35
cards
Market Segmentation And Positioning
Describe the market segmentation ...,
What differentiates market segmen...,
How does segmentation for retail ...
42
cards
Consumer Buying Behavour
Explain the consumer product acqu...,
Why is repetition important inmar...,
What is the difference between op...
67
cards
Markeging Ethics
How should you market to children,
Is the same quality standard enfo...,
When should a product be recalled
13
cards
Marketing Research
What is market research,
What is marketing research,
What are customer insights
50
cards
Marketing Management
How do you stimulate intensive gr...,
How is integrative growth achived,
How is growth through diversifica...
37
cards
Setting Prices
Explain the concept if price elas...,
How is price related to cost qual...,
How do customers perceive price
34
cards
International Marketing Development
Identify the key drivers of inter...,
What environmental factors influe...,
What criteria is used when choosi...
48
cards
Marketing Environment
What is tue external marketing en...,
Which is the performance marketin...,
Describe the internal marketing e...
40
cards
Communications Mix Configuration
What is the difference between to...,
Are facebook ads owned payed or e...,
Set out the criteria that should ...
45
cards
B2B Marketing
What are vertical market networks,
What are concentric market networks,
Which types of power is not susta...
30
cards
Exp
What is a mission statement,
What is a vision statement,
Into what categories does acorn b...
3
cards
Digital and Social Media Marketing
Digital marketing is only used to...,
What is social marketing,
How has social media changed the ...
31
cards
Channels, Supply Chains, and Retailing
What are channels in the context ...,
What types of intermediaries are ...,
How do intermediaries create value
40
cards
Services and Relationship Marketing
What are service processes,
What is a service encounter,
What are the characteristics of a...
22
cards
Offerings
How may you classify offerings ba...,
What is a core proposition in the...,
What is the embodied proposition ...
7
cards
Branding Decitions
What classes if brands are there,
In what five dimensions do custom...,
Explain kellers brand pyramid
33
cards
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Marketing
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