MSM

Question 1

Capacity

Answer 1

is a measure of how much; the amount of information that can be held in a memory store.

Question 2

Coding

Answer 2

refers to the format in which information is stored in the various memory stores.

Question 3

Duration

Answer 3

is how long something lasts; the length of time information can be held in memory.

Question 4

Sensory memory

Answer 4

has a very large capacity and a very short duration. Coding is related to the sense organ- information received by the eve is visually encoded *whereas information received by the ear is acoustically encoded.