interviews and questionnaires Flashcards
name the 3 types of interviews
structured, unstructured, semi structured
name the 2 types of questionnaires
open, closed questions
define interviews
An interaction between an interviewer and an interviewee. The interviewer asks the interviewee questions to determine their thoughts and feelings on a particular
topic . The questions may be decided in advance , or develop as the interview goes along. An interview may be used as a method of data collection on its own, or as a way of measuring the dependent variable in an experiment
define questionnaires
A set of written questions used to find out a person’s thoughts or attitudes on a particular topic. A questionnaire may be used as a method of data collection on its own, or as a way of measuring the dependent variable in an experiment
define structured interview
the interviewer reads out a list of prepared questions to the interviewee. The interviewee may be asked follow up questions but these questions are always prepared before hand.
define unstructured interview
a lot like a conversation. The interviewer has few if any questions prepared in advance, though there will be a general aim at the beginning. The interviewer develops new questions based on the answers given.
define semi structured interview
a number of questions have been decided in advance but the interviewer will ask follow up questions at certain points. Job or college interviews tend to be semi-structured.
strengths of interviews
Unstructured interviews produce extensive information.
The only way to obtain information from people who cant write or find it difficult to express feelings on paper.
weaknesses of interviews
Data can be difficult to analyse as there is a lot of data researcher ends up with so drawing conclusions may be complex and even biased.
People feel less comfortable revealing personal information
Some interviews involve sensitive or distressing topics
define open questions
One that invites respondents to provide
their own answer rather than select one of those provided They tend to produce qualitative data
define closed questions
One that has a fixed range of possible answers. They produce quantitative data.
strength of questionnaires
They can gather info from lots of people quickly. – can be sent to lots of people at the same time.
Data is easier to analyse than interviews because questionnaires are mostly made up of closed questions that can be converted into quantitative data allowing for comparisons to be made between groups.
weaknesses of questionnaires
Respondents may not always answer truthfully. May give answers that they think are appropriate rather than their real feelings. This is called social desirability bias- people tend to give answers that put them in a better light. This means that the data collected is low in validity
the questionnaire/interview may be unclear or may be have leading questions. This also affects the validity of the answer given